Ricoré is known in France for its advertising. One such advertisement campaign ran from 1981 to ca. 2005 and contained a jingle written by André Georget called "L'ami du petit-déjeuner, l'ami Ricoré" ("breakfast's friend, Ricoré"). In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré. In September 2006, "Devenez du matin" ("become a morning person") replaced "l'ami Ricoré" ("Friend Ricoré") as the brand's slogan.
In South Africa
In South Africa the product is known as Ricoffy. It was developed in 1952 as Ricory and by the early 1970s was renamed. The French Huguenots had originally introduced chicory-based coffee to South Africa and the product became entrenched in the local coffee culture.[4] See Huguenots in South Africa.
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
