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Milkybar
Product type	Chocolate
Owner	Nestlé
Country	Switzerland
Introduced	1936; 88 years ago
Markets	Worldwide
Website	milkybar.co.uk

Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).^[1] According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.^[1]

History

The Galak brand was launched by Nestlé (at the time Nestlé-Peter-Cailler-Kohler) amidst strong competition within the Swiss chocolate market. It was the first white chocolate brand.^[2]

Advertising

Milkybar Kid

Since 1961,^[3] the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010, the character had always been male.^[4]^[5] The character was created by a team led by advertising chief Mike Reynolds.^[6]

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".^[7] In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak

Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc ("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin Oum typically overcome villains such as pirates or sharks. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.^[8]

Variations

Milkybar Wowsomes, a chocolate with 30% less sugar than other Nestlé chocolates was released in 2018. The sugar content was reduced by processing sugar to be aerated and porous. According to Nestlé, as this would dissolve faster in the mouth, it would be perceived as sweet as regular Milkybar chocolate.^[9] They were released to meet consumer demand for healthier products. Wowsomes were discontinued in mid-2019 after achieving low sales. A Nestlé representative said this was as the chocolates were not as creamy as traditional Milkybar chocolate.^[10]

Milkybar Mix Ups were launched in 2019, an assortment of white chocolate buttons with a cocoa filling, and milk chocolate buttons with a cream filling. They were made using a similar production technique to Rolo chocolates, on the same production line.^[11]

Regional

In Australia and New Zealand, Milkybar does not contain cocoa butter, and is therefore not labelled as chocolate.^[12]

Milkybar is particularly popular in South Africa. The local version of Milkybar is a white chocolate-like confection made with milk powder, sugar, and vegetable fats (palm, shea nut, and illipe seed), produced by Nestlé South Africa. While listed as "white chocolate" on Nestle's website^[13] and by some retailers,^[14] Milkybar in South Africa does not contain cocoa butter, a defining ingredient in true white chocolate.

References

^ ^a ^b "Milkybar". Nestlé Global. Archived from the original on 2024-05-16. Retrieved 2020-08-21.
^ "Histoire". Nestlé. Retrieved 24 March 2023. La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air. [Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.]
^ "Other Chocolate Bars". About Our Brands. Nestlé UK. Archived from the original on 2007-12-21. Retrieved 2008-01-07.
^ "Rotorua girl named Milkybar kid". Rotorua Daily Post. 19 November 2010. Archived from the original on 28 March 2019. Retrieved 11 November 2016.
^ MacDonald, Greer (19 November 2010). "New Milky Bar kid a girl". Stuff.co.nz. Archived from the original on 21 November 2010. Retrieved 3 August 2018.
^ "Milky Bar estate". The Times. 15 September 2008. p. 11.
^ Australian Nestle's Milky Bar commercial, early 1960s
^ Glaize, Frédéric (2006-01-10). "Galak : reliquat de royalties pour Oum". Vox PI (in French). MEYER & Partenaires. Archived from the original on 2008-05-13. Retrieved 2008-01-07.
^ Yu, Douglas (27 March 2018). "Nestlé reduces sugar by 30% in Milkybar with cotton candy-inspired technology". ConfectioneryNews. Retrieved 8 November 2024.
^ Gretler, Corinne (13 February 2020). "Nestle ditches reduced-sugar chocolate bars as nobody buys them". The Sydney Morning Herald. Retrieved 8 November 2024.
^ Anthony, Myers (7 March 2019). "Nestlé mixes up Milkybar recipe to introduce milk chocolate for first time". ConfectioneryNews. Retrieved 8 November 2024.
^ Sue Dengate. "Food Intolerance Network". Archived from the original on 2022-03-19. Retrieved 2013-04-19.
^ "Milky Bar Chocolate | Nestle ESAR". www.nestle-esar.com. Retrieved 2024-05-21.
^ "Nestlé Milky Bar Original White Chocolate Slab 80 g | Woolworths.co.za". www.woolworths.co.za. Retrieved 2024-05-21.