Chocapic (also known as Koko Krunch in Asia and most of the Middle East) is a chocolate-flavored whole-grain breakfast cereal[1] distributed by Nestlé in most of Europe, Asia, the Middle-East and Latin America.[2] The cereal was introduced in 1984.[3] It has since been available to consumers in Portugal since 1986.[4]
Overview
The cereal consists of cocoa flavored wheat flakes.[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the Koala in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals).
A new product related to this cereal, Chocapic Duo, has been recently[when?] created, which features the usual chocolate petals, as well as white chocolate flavored petals.[citation needed]
Similar products
Similar in flavor and texture to Chocos by Kellogg's. Somewhat similar to other chocolate-flavored cereals like Cocoa Krispies (also known as Coco Pops or Choco Krispies outside North America) and Cocoa Puffs (Nesquik outside North America).
^ ab"Chocapic". Nestlé. Archived from the original on 30 October 2016. Retrieved 30 October 2016.
^Rouxeville, A. (1993). Parlons Affaires. Advanced Course in French for Business (in French). Bloomsbury Academic. p. 142. ISBN978-1-85075-388-9. Retrieved December 30, 2016.
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
