Carlos V is a brand of Mexican chocolate bar, produced since the 1970s in Mexico[1] and launched in 2005 in the United States[2][3] by Nestlé.
About
The bar is named in honor of Carlos V, Holy Roman Emperor (known in English as Charles V and sometimes called Carlos I in Spanish because that was his title as ruler of Spain.) He introduced chocolate to the courts of Europe.[citation needed]
The candy is known for its marketing slogan "El Rey de los Chocolates", Spanish for "The King of Chocolates". Nestlé refers to the candy in English as "The 'king' of bars in Mexico".[4]
The brand is popular in Mexico. It was owned by the Mexican chocolate company La Azteca (The Aztec) from the 1970s until the 1990s, when the company was bought by Nestlé. La Azteca was formerly a subsidiary of Quaker Oats Company.
The product is available in a 6-pack, a 32-count convenience pack and a 96-count box.[4]
It is available mainly in Mexico, but also worldwide in certain stores.
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
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