Red Ripperz (formerly Redskins or Red Skins) are a red, raspberry-flavoured chewy confectionery manufactured in Australia by Nestlé under their Allen's brand.
The confectionery is sold as elongated bars which are individually twist-wrapped in paper, weighing approximately 10 grams each, although smaller sizes exist.
In 1996, a complaint was made to the New Zealand Advertising Standards Complaints Board about a Redskins advertisement aired on New Zealand television. The advertisement featured comedian Mark Wright dressed in Native American clothing and assuming an accent. A mock drumbeat featured on the soundtrack. Despite protest from Nestlé New Zealand that the advertisement was inoffensive, the board upheld the complaint.[3]
Red Skins packaging formerly featured a drawing of a Native American wearing a traditional headdress. This was replaced in the late 1990s by a more neutral red character.
In June 2020, along with Chicos, Nestlé announced that the name will be changed to "represent the inclusive nature of modern society". The company said the decision was made to ensure "nothing we do marginalises our friends, neighbours and colleagues". The statement added "these names have overtones which are out of step with Nestle's values, which are rooted in respect."[4][5] The announcement of a name change occurred in the wake of widespread name changes following the George Floyd protests.[6] On 16 November 2020, Nestlé announced that the new name for Red Skins would be Red Ripper. Packaging bearing the new name would be available in stores in early 2021.[7] However, rebranding has been controversial as ‘Red Ripper’ was a Soviet serial killer.[8] The product was eventually released with the name Red Ripperz.[9]
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
