Aero Biscuits is an aerated-chocolate and biscuit family of products based on Nestlé's popular Aero product line. The Aero biscuits were launched in 2011.[1]
Overview
On 25 April 2011, Nestlé released the first flavour of Aero Biscuits onto the market in the United Kingdom and Ireland.[2] The product consists of Aero aerated chocolate, along with several sphere shaped pea sized biscuits nestled in a milk chocolate coating. On 21 May 2012, Nestlé released two additional flavours of Aero Biscuits onto the market in the United Kingdom and Ireland. The two flavours are Aero Orange Biscuits, and Aero Mint Biscuits (Aero Mint is the best selling flavour of Aero Chocolate).
Aero Orange Biscuits consist of a layer of aerated milk chocolate, orange coloured orange flavoured aerated chocolate, along with several sphere shaped pea biscuits nestled in the chocolate. Aero Mint Biscuits consist of a layer aerated milk chocolate, green coloured mint flavoured chocolate along with several pea biscuits nestled in the chocolate. The Aero Biscuits product line contains no artificial colours, flavours, or preservatives and has 99 calories per bar.[3]
Advertising
Immediately following the release of Aero Biscuits, Nestlé began to heavily market and advertise the product line on 1 May 2011. Most television and print advertisements featured well known British actor Tom Adams. Adams was featured in a series of advertisements for the product line. The advertisements were broadcast throughout the United Kingdom and Ireland. The series of television advertisements were produced by Dublin, Ireland advertising agency DDFH+B.[4]
The product was supported by £4m of marketing funds, to promote the product through television adverts.[5]
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
