The station was assigned call signWZTX on August 18, 1988. On November 29, 1989, the station changed its call sign to WXVK, and then on December 19, 1994, to the current WBVB.[4]
On February 14, 2012, WBVB relaunched as "Oldies 97.1".
On January 1, 2016, WBVB shifted its format from oldies to classic hits, branded as "B97".
In January 2020, the hosts of WBVB's morning show, the Woody & Professor Show, were laid off as a part of iHeartMedia's realignment in small and medium radio markets.[5]