The station signed on the air in October 1948 as WCMI-FM in Ashland as a simulcast of its AM sister station WCMI's broadcast schedule. The call letters were said to refer to the steel industry of Ashland as "Where Coal Meets Iron".
On November 20, 1970, the call letters were changed to WAMX-FM and ownership was transferred to W. Richard Martin and Stereo 94, Inc. The station broadcast with an adult contemporary music format and experimented with an album oriented rock format at night during the early 1970s.
In the mid-1970s, WAMX-FM (also known as 94X) adopted a contemporary hit radio (CHR) format until its sale to Storer broadcasting in 1983. With the sale, the studios moved to nearby Huntington, and the station adopted an album oriented rock format (AOR).[3]
On April 30, 1988, the call letters representing the River Cities were adopted and the license became known as WRVC-FM.[4] The dormant WAMX call sign was adopted by an unrelated station (at 106.3 MHz) in the Huntington market on January 6, 1997.[5]
In the fall of 1992, they changed the format to oldies (mostly concentrating on the 60s), and changed the tag to "Oldies 93 RVC".
The WDGG call letters were granted by the FCC on February 6, 1995.[4] At this time, the WRVC call sign and oldies format were moved to 92.7 WCMI-FM, which continued the simulcast with WRVZ in Charleston.
