WAZR launched on October 18, 1985, and officially took its callsign on December 3.[5] It was owned by Ruarch Associates, LLC of Woodstock, Virginia. The station would carry an adult standards format,[6] branded as "Z-93". Ruarch sold WAZR to Clear Channel for $1.35 million in May 2001;[7] the following year the adult standards format was moved from WAZR to WAMM at 1230 AM, while WAZR became a contemporary hit radio format, branded as "93.7 Kiss FM; The Valley's Hit Music". The station's tower was moved south into Rockingham County and puts a poor signal into Woodstock.
At noon on September 20, 2010, WAZR shifted to hot adult contemporary, branded as "Alice 93.7; Music of the 90s, 2K and Today".[8] At the same time, the station dropped the syndicated "Elvis Duran and the Morning Show", which had been carried since May 4, 2009, from 6 to 10am. Elvis returned on July 11, 2011.
On September 5, 2011, WAZR reverted to its contemporary hit radio format, branded as "All The Hits; Alice 93-7". It would continue to keep the Alice name until noon on August 1, 2012, when it changed to "93-7 Hit Music NOW", keeping the contemporary hit radio format and was shortly thereafter shortened to "93-7 NOW; The Valley's Hit Music Station".[9]
