The construction permit for a new Tallahassee-area FM outlet was obtained from the Federal Communications Commission (FCC) in 1991. The unbuilt station was given the working call sign WTPS. When the station signed on in 1996, it took the call letters WJZT, to reflect its smooth jazz format and its Tallahassee location. It was owned by Paxson Communications, headed by broadcasting executive and owner Bud Paxson. A short time later, WJZT switched to a format of 1980s and 1990s hits.[3]
In 1997, it was acquired by San Antonio-based Clear Channel Communications (a forerunner to iHeartMedia).[4] The station went through several formats and call sign changes over the next several years. It had an urban contemporary sound as WBWT until July 10, 2006.[5] At that point, management decided to flip the format to talk radio, using the call letters of its sister station in Tampa Bay, WFLA, but adding the -FM suffix. WFLA-FM shares most of the nationally syndicated shows heard on WFLA, but it has its own morning drive time program.
