The station went on the air as WGTR on January 19, 1993, with its country music format.[3]
In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence, South Carolina-based Atlantic Broadcasting, including WGTR.[4] Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.[5]
In Fall 2013, two-time Country Music Association award winner Jeff Roper became morning host and program director. Adam Dellinger, the show producer, worked with Roper in Greensboro, North Carolina and San Antonio, Texas.[6] Roper left the station for KSAT-TV in San Antonio the next summer and was replaced in the morning by Zac Davis.[7] The current iteration of the morning show includes Adam Dellinger, now Program Director, and Bri Prosser.
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WGTR, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York to Connoisseur Media via Qantum.[8] According to FCC records, the transaction was consummated on September 9, 2014.[9][10] Gator 107.9 features a local morning show, as Florence/Dillon based sister station WEGX Eagle 92.9 carries The Bobby Bones Show. Gator 107.9 is the host of the Carolina Country Music Fest. A yearly festival that normally takes place for three days in June in Myrtle Beach. The festival is held on the grounds of the former Myrtle Beach Pavilion.
