WLTP (AM)

This article is about the radio station in Marietta, Ohio. For other uses, see WLTP.
WLTP
Broadcast areaParkersburg–Marietta
Frequency910 kHz
BrandingNewsRadio 910 WLTP
Programming
FormatNews/talk
AffiliationsFox News Radio
Compass Media Networks
Premiere Networks
Ownership
Owner
WDMX, WNUS, WRVB
History
First air date
August 4, 1964
(60 years ago) (1964-08-04)[1]
Former call signs
WBRJ (1964–1995)[2][3]
WYLI (1995–2001)[3]
WBRJ (2001–2004)[3]
Technical information[4]
Licensing authority
FCC
Facility ID55182
ClassD
Power5,000 watts day
40 watts night
Transmitter coordinates
39°21′48″N 81°30′10″W / 39.36333°N 81.50278°W / 39.36333; -81.50278 (day)
39°17′23″N 81°31′36″W / 39.28972°N 81.52667°W / 39.28972; -81.52667 (night)
Links
Public license information
WebcastListen Live
Websitenewsradio910wltp.iheart.com

WLTP (910 kHz) is an AM radio station broadcasting a news/talk format. Licensed to Marietta, Ohio, United States, it serves the Parkersburg–Marietta area. The station is owned by iHeartMedia, Inc.

History

WBRJ (AM) Logo Circa 1973
Former Transmitter Site at 233 Pennsylvania Ave, Marietta, OH Circa 1995
Logo From 1998 to 2000
Logo From 1998 to 2000

The station began broadcasting August 4, 1964, and originally held the call sign WBRJ.[1] In 1967, the station adopted a country music format.[5] By 1980, the station was airing a MOR format.[6] By 1989, the station was again airing a country music format.[7] By 1991, the station had adopted a news-talk format.[8]

In January 1995, the station's call sign was changed to WYLI, and by March 1995, the station had been taken silent.[3][9] In summer of 1996, the station returned to the air, broadcasting a CHR format and carrying Imus in the Morning.[10][11][12] In early 1998, the station was again taken silent.[12] In September of that year WYLI was purchased by WRCM Ltd. Under the direction of former WKNR (1220) broadcasters Todd Bartley and Jim Pogras the station returned to the air with an oldies format before transitioning to a locally based All Sports format as "AM Stereo 910 The Sport" that aggressively covered local sports, news, and had popular locally-hosted sports talk shows that rewarded fans who joined the "locker room.".[13][14] In early 2000, the station was again taken silent.[15] The station's former studio and tower location in Marietta was torn down to make room for a community water park. The towers were moved about eight miles southwest to Boaz, West Virginia. [16]

In 2001, the station's call sign was changed back to WBRJ, and the station returned to the air, continuing to air a sports format.[3][17][18] In 2004, the station's call sign was changed to WLTP, and it adopted a talk format.[3][19][20]

References

  1. ^ a b 1971 Broadcasting Yearbook, Broadcasting, 1971. p. B-162. Retrieved November 14, 2018.
  2. ^ History Cards for WLTP, fcc.gov. Retrieved November 15, 2018.
  3. ^ a b c d e f Call Sign History, fcc.gov. Retrieved November 15, 2018.
  4. ^ "Facility Technical Data for WLTP". Licensing and Management System. Federal Communications Commission.
  5. ^ "WBRJ Goes Mod Country", Billboard. July 29, 1967. p. 28. Retrieved November 14, 2018.
  6. ^ Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-178. Retrieved November 15, 2018.
  7. ^ Unmacht, Robert (1989). The M Street Radio Directory. p. S-255. Retrieved November 15, 2018.
  8. ^ Unmacht, Robert (1991). The M Street Radio Directory. p. 301. Retrieved November 15, 2018.
  9. ^ "Format Changes & Updates", The M Street Journal. Vol. 12, No. 11. March 15, 1995. p. 2. Retrieved November 15, 2018.
  10. ^ "Format Changes & Updates", The M Street Journal. Vol. 13, No. 28. July 10, 1996. p. 2. Retrieved November 16, 2018.
  11. ^ Broadcasting & Cable Yearbook 1997, Broadcasting & Cable, 1997. p. B-350. Retrieved November 17, 2018.
  12. ^ a b "Format Changes & Updates", The M Street Journal. Vol. 15, No. 7. February 18, 1998. p. 2. Retrieved November 17, 2018.
  13. ^ "Broadcasting & Cable Yearbook 2000" (PDF). World Radio History. Retrieved 6 October 2021.
  14. ^ "Format Changes & Updates", The M Street Journal. Vol. 15, No. 37. September 16, 1998. p. 2. Retrieved November 17, 2018.
  15. ^ "Format Changes & Updates", The M Street Journal. Vol. 17, No. 8. February 23, 2000. p. 2. Retrieved November 17, 2018.
  16. ^ "WLTP-AM 910 KHZ - Marietta, OH".
  17. ^ "Format Changes & Updates", The M Street Journal. Vol. 18, Issue 21. June 27, 2001. p. 5. Retrieved November 17, 2018.
  18. ^ Broadcasting & Cable Yearbook 2002-2003, Broadcasting & Cable, 2002. p. D-351-352. Retrieved November 17, 2018.
  19. ^ Devine, Cathy (2004). The M Street Radio Directory. p. 464. Retrieved November 17, 2018.
  20. ^ "WLTP-AM News / Talk / Sports". WLTP. Archived from the original on October 17, 2004. Retrieved November 17, 2018.

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