Don Chow Tacos was a Chinese-Mexican fusion food truck based in Los Angeles, California.[1] It was founded on April 22, 2009, by Dominic Lau and Lawrence Lie[1] with the motto, "Where Chino meets Latino", representing their Chinese heritage and Hispanic influences.[1] Don Chow Tacos ceased operations on February 16, 2015.
History
Don Chow Tacos was founded in October 2009. The idea was conceived when owners Lau and Lie identified a niche in the late-night bar-goer crowd. When they launched, the food truck industry was in its early stages.[citation needed] Don Chow began as a two-man operation, with Lau and Lie cooking and serving bar crowds.[1][2] They appeared regularly at Zanzibar in Santa Monica and Townhouse in Venice.[3] Both kept their day jobs.[1][2]
When the truck transitioned to a full-week schedule in October 2009, Ernie Gallegos was hired and Don Chow was able to establish regular operations.[4] The food truck gained local popularity after Guy Fieri sampled their food on Diners, Drive-Ins and Dives in 2010 and again in 2015.[4] Earlier that year, Don Chow had been recognized on NBC's Food Truck Week on the truck's first birthday: April 22, 2010, and Dominic Lau was interviewed by Kurt Knutsson, "Cyberguy" for KTLA in May.[5][6] As its popularity continued to grow, Don Chow was featured on a segment for National Taco Day on KTLA on October 4, 2010.[7]
In July 2013, Don Chow Tacos' owner participated Lau on the Lifetime Network's reality competition show Supermarket Superstar.[8]
Cuisine
The Don Chow truck served traditional Mexican food with Chinese flavors from Lau and Lie's family and friends' recipes. The menu includes tacos, burritos, tortas, "Chimales", and noodle dishes.[2][9]
Events
The truck made regular appearances at the Los Angeles Outdoor Cinema Food Fest, the LA Street Food Fest, and farmers' markets.[10][11]
Don Chow made an appearance at Cal State Northridge's "Big Show" in 2009 and 2010.[12] In September 2010, Don Chow participated in the Los Angeles Times Celebration of Food and Wine.[13]
^"Outdoor Cinema Food Fest". Hollywood Outdoor Movies & TIL PR Lifestyle Marketing & Events. Archived from the original on 2011-06-05. Retrieved 2011-06-06.