KXSE

KXSE
Broadcast areaSacramento metropolitan area
Frequency104.3 MHz (HD Radio)
BrandingLa Suavecita 104.3
Programming
FormatSpanish Adult hits
Ownership
Owner
KCVR-FM, KHHM, KNTY, KRCX-FM
History
First air date
1978 (as KYLO at 105.5)
Former call signs
  • KYLO (1978–1990)
  • KLCQ (1990–1991)
  • KQBR (1991–1999)
  • KHZZ (1999–2000)
  • KRRE (2000–2004)
Former frequencies
105.5 MHz (1978–1991)
Technical information[1]
Licensing authority
FCC
Facility ID53653
ClassA
ERP3,400 watts
HAAT133 meters (436 ft)
Links
Public license information
WebsiteRadioLaSuavecita.com/Sacramento

KXSE (104.3 MHz) is a commercial FM radio station licensed to Davis, California, and serving the Sacramento metropolitan area. The Entravision Communications-owned outlet broadcasts with an ERP of 3,400 watts. The station airs a Spanish-language adult hits radio format, one of the stations in "La Suavecita" radio network. The studios and offices are in North Sacramento. The transmitter is off Route 102, near Woodland Community College in Woodland, California.[2]

History

Country: 1978-1983

In 1978, the station signed on the air, originally at 105.5 MHz with the call sign KYLO. It was licensed to Davis. The format was progressive country. The effective radiated power was 3,000 watts.

Christian: 1983-1986

In June 1983, the station switched to contemporary Christian music during the day with Christian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.[3]

Oldies: 1986-1989

The station continued with this programming until summer 1986, when it changed to an automated oldies format.

Classic rock: 1989-1991

In 1989, the station changed call letters to KLCQ and installed the first full-time classic rock format in the greater Sacramento area.[citation needed] The presentation was a mix of live announcers and automation.

Country: 1991-1993

In 1991, EZ Communications began a local marketing agreement (LMA) and later purchased the station. The format switched to contemporary country music as KQBR, "K-Bear". EZ built a new facility [vague] at 104.3, selling it to Progressive Media in late 1993.

Smooth jazz: 1993-1997

The new owners relaunched KQBR as smooth jazz "104.3 The Breeze" on November 10, 1993.[4]

Urban adult contemporary: 1997-1998

The smooth jazz format lasted until 1997, when they shifted to urban adult contemporary.

Rhythmic top 40: 1998

On September 2, 1998, at 8 a.m., it flipped to bilingual rhythmic top 40 as KHZZ ("Z-104.3").

Rhythmic oldies: 1998-2000

Just three weeks later, the format shifted to rhythmic oldies.[5][6]

Spanish: 2000-present

In October 2000, Entravision acquired the station[7] and flipped it to Spanish adult contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.

In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.

See also

References

  1. ^ "Facility Technical Data for KXSE". Licensing and Management System. Federal Communications Commission.
  2. ^ "KXSE-FM 104.3 MHz - Davis, CA". radio-locator.com.
  3. ^ "Radio Station Flashback | Streets of Gold".
  4. ^ "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.
  5. ^ "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.
  6. ^ "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.
  7. ^ "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.

38°39′25″N 121°43′16″W / 38.657°N 121.721°W / 38.657; -121.721