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KYMX
Sacramento, California;
Broadcast area	Sacramento metro area
Frequency	96.1 MHz (HD Radio)
Branding	Mix 96
Programming
Language(s)	English
Format	Adult contemporary
Subchannels	HD2: Bilingual Soft AC ("Amor Sacramento"); HD3: Sports radio (KHTK "Sactown Sports")
Ownership
Owner	Bonneville International; (Bonneville International Corporation);
Sister stations	KHTK; KNCI; KZZO;
History
First air date	March 1947 (as KCRA-FM)
Former call signs	KCRA-FM (1947–1968); KCTC (1968–1990)
Call sign meaning	"Your Mix"
Technical information
Licensing authority	FCC
Facility ID	72116
Class	B
ERP	50,000 watts
HAAT	145 meters (476 ft)
Transmitter coordinates	38°38′10″N 121°33′14″W / 38.636°N 121.554°W
Links
Public license information	Public file; LMS;
Webcast	Listen live; Listen live (via Audacy)
Website	www.mix96sac.com

KYMX (96.1 FM, "Mix 96") is a commercial radio station that is licensed to Sacramento, California, United States. The station is owned by Salt Lake City–based Bonneville International and broadcasts an adult contemporary format. KYMX's transmitter is located in Natomas and its studios are in North Sacramento.

KYMX broadcasts in HD Radio.

History

Early years: 1947-1968

The station first signed on in March 1947 as KCRA-FM, when its founder Central Valleys Broadcasting Co. received a Federal Communications Commission (FCC) construction permit for a new class B FM station in Sacramento at 96.1 MHz. This new station was the FM adjunct to KCRA (1320 AM), which Central Valleys Broadcasting had launched two years earlier.

Beautiful music: 1968-1990

In September 1968, KCRA-FM changed its call sign to KCTC and adopted a beautiful music format known as "California Sound".

Adult contemporary: 1990-present

On February 1, 1990, KCTC flipped to adult contemporary as KYMX, "Mix 96". The KCTC call letters and beautiful music format, in turn, moved to 1320 AM (now KIFM), replacing adult standards on that frequency.^[2]

On February 2, 2017, CBS Radio announced it would merge with Entercom (which locally owned KIFM, KKDO, KRXQ, KSEG, and KUDL; the company formerly owned KDND until it shut the station down and turned in its license to the FCC two days later).^[3] On October 10, CBS Radio announced that as part of the process of obtaining regulatory approval of the merger, KYMX would be one of sixteen stations that would be divested by Entercom, along with sister stations KHTK, KNCI, and KZZO (KSFM would be retained by Entercom).^[4]

Upon closure of the merger on November 17, 2017, Bonneville International began operating KYMX, KHTK, KNCI, and KZZO, as well as four other stations in San Francisco, under a local marketing agreement on behalf of the Entercom Divestiture Trust.^[5]^[6]^[7] In August 2018, Bonneville announced that it would acquire all eight stations outright for $141 million.^[8] The sale was completed on September 21, 2018.^[9]

HD Radio

KYMX has three HD Radio digital subchannels:

KYMX-HD1 is a digital simulcast of the analog FM signal.
KYMX-HD2 airs a bilingual soft adult contemporary format branded as "Amor Sacramento."
KYMX-HD3 airs a sports radio format as a simulcast of KHTK ("Sactown Sports 1140 AM"). The simulcast was moved from the HD2 subchannel after the launch of "Amor Sacramento."

References

^ "Facility Technical Data for KYMX". Licensing and Management System. Federal Communications Commission.
^ "No more easy listening; KCTC's new call letters KYMX reflect mixed format". The Sacramento Bee. January 13, 1990.
^ Venta, Lance (February 2, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks.
^ Venta, Lance (October 10, 2017). "Entercom Narrows Down 16 Stations To Be Divested To Complete CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved October 11, 2017.
^ Venta, Lance (November 1, 2017). "Entercom LMA's Sacramento & San Francisco Stations To Bonneville". RadioInsight. RadioBB Networks.
^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved November 17, 2017.
^ Venta, Lance (August 3, 2018). "Bonneville Turns San Francisco and Sacramento LMAs Into Purchase". RadioInsight. RadioBB Networks. Retrieved August 5, 2018.
^ "Consummation Notice". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. September 24, 2018. Retrieved November 9, 2018.