KVMX-FM (92.1 MHz) is a radio station licensed to Placerville, California, United States, and serving the Sacramento area with a regional Mexican format, branded as "La Ranchera". The station is currently owned by Lotus Communications, who bought the then-KMJE from Results Radio on September 3, 2013, and took over ownership on December 10, 2013. It is also broadcasting on AM at 890, known as KSAC, which signed on as KMJE in the summer of 2014.[2]
History
Classic country: 2004-2005
From November 17, 2003 - March 15, 2005, the station was known as "Real Country 92.1" under the call letters KRLL, and later KREL.
Adult hits: 2005
From March 15, 2005, to August 1, 2005, the station was known as "92-1 Bob FM" under the call letters KBDB-FM.
'80s hits: 2005-2007
From August 1, 2005, to January 5, 2007, the station was known as "Flash 92-1" under the call letters KXCL.
Classic hits: 2007-2013
From January 5, 2007, to May 29, 2013, that station was known as "K-Hits" under the call letter KCCL. The classic hits format then moved to 101.5 FM.
Spanish adult contemporary: 2013-2017
In 2013, the station was sold to Lotus Communications. On December 10, 2013, the station became "Vive 92.1" initially with Spanish Holiday music programming. During this period, the call letters were KMJE, and later KMJE-FM.
Regional Mexican: 2017-present
In July 2017, KMJE dropped the Vive branding in favor of a Regional Mexican format under the name "La Buena." The station changed its call sign to KVMX-FM on March 1, 2019. The name was later changed to "La Ranchera."
