The station signed on as KTUR in 1949.[1] In 1962, the station changed its call letters to KCEY.[1] In 1977, when an FM station was added, a new building went up. KCEY played modern country music and had local news and ABC Radio News.[7]
The station was assigned the KYES call letters on March 1, 1986.[2] On March 23, 1987, the station changed its call sign to KMIX and on November 10, 1997, to KVIN.[2] On April 17, 2003, the station became the current KLOC.[2]