Originally, Katz sold the network to affiliated TV stations via ad split, but by October 2015 had moved to paying carriage fees in exchange for distributing the network's ad inventory.[6]1 Grit used direct response advertising as a meter of viewers before switching to Nielsen rating C-3.[6]3 It is available on Dish Network, DirecTV Stream, Sling TV, U-verse TV, and Frndly TV.
History
Grit was announced by Katz Broadcasting along with a sister network Escape on April 3, 2014, with a formal launch scheduled for that summer with initial affiliates announced at this time being Univision Communications owned stations.[4] On August 11, 2014, Katz announced that the two networks would launch simultaneously on August 18, 2014. Grit launched at Noon Eastern Time on that date,[7] with the 1952 film High Noon as the network's inaugural broadcast, leading off a week-long festival of John Wayne films.[3]
Katz estimated, based on direct response advertising business by September 2015, the network had over 250,000 prime time viewer and available in 91 million homes and 81% of the country. At that time, Grit along with its sister network, Escape, were signing up for national ratings from Nielsen. Previously handling the network's direct response advertising, Marathon Ventures would continue after the change over with advertising and sponsorship sales.[8]
Following Scripps' acquisition of Ion Media on January 7, 2021, a previous agreement for the network to air on the subchannels of Univision Communications-owned-and-operated stations, was nullified. The network then moved to the stations of Ion Media and Inyo Broadcast Holdings (which acquired stations Scripps could not) as a subchannel, doing so by March 1, 2021 replacing the Ion Plus, Shop Ion and Qubo channels.[9]
Katz Broadcasting president and CEO Jonathan Katz based the demographic-targeted concept of Escape and Grit after Bounce TV, a network Katz co-founded with Martin Luther King III and Andrew Young in 2011 that is targeted at African-American audiences. Katz stated Grit and Escape are "the country’s first ever male-centric and female-centric broadcast networks," featuring different programming from other classic television multicast networks that Katz referred to as "generic brands with generic names, created by studios to serve the studios."[11]
Grit also operates Grit Xtra, an Internet FAST streaming service that carries older Western movies and TV series.[16]
Affiliates
As of June 2016, Grit has current or pending affiliation agreements with television stations covering approximately 78% of the United States.[17]
When the network was first announced, Grit entered into an affiliation agreement with Univision Communications, which launched the network in 24 markets served by a station owned by the group or operated through local marketing agreements with Entravision Communications – giving Grit affiliates in 12 of the 20 largest U.S. television markets (including markets such as New York City, Los Angeles, Chicago, and Dallas-Fort Worth). The network immediately sought carriage on the digital subchannels of television stations owned by other broadcasting companies,[4] on June 17, 2014, Katz signed group deals to carry Grit on stations owned and/or operated by Raycom Media in 26 markets (Raycom was merged into Gray Television at the start of 2019).[18]
On October 9, 2014, the Sinclair Broadcast Group announced that it would carry the network on stations it owns and/or operates in 47 markets.[21] The deal lasted for three years, and Sinclair dropped the network on their stations from February 2017 until the start of 2018 in preference for their co-owned network with MGM (and Grit's most direct competitor), Charge!.
On November 16, 2015, Katz announced an affiliation deal with Media General adding the network to five more markets.[22]
^Email dated September 2, 2021 from Susan J. Kalinowski, Regional Program Manager, Mission Broadcasting, Inc., Station Manager & Program Director, WYOU-TV, Mission Broadcasting, Inc.
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