Toyota Motor Europe

Toyota Motor Europe
Company typeSubsidiary
IndustryAutomotive
Founded1963; 61 years ago (1963) in Denmark
Headquarters
Brussels
,
Belgium
Area served
Europe and Western Asia
Key people
ProductsToyota and Lexus vehicles
Number of employees
2,700
ParentToyota Motor Corporation
Websitetoyota-europe.com

Toyota Motor Europe (TME) is a subsidiary of Toyota Motor Corporation, overseeing operations across Europe and Western Asia, including Turkey, Russia, Israel, Kazakhstan, and the Caucasus. TME’s activities encompass research and development, manufacturing, sales, marketing, after-sales, and various corporate functions. Headquartered in Brussels, Belgium, TME commenced operations in 1963.

History

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts, and accessories, and Toyota’s European manufacturing and engineering operations. Toyota employs approximately 90,000 people in Europe, with a €11+ billion investment since 1990.[1] Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.[2]

Previous CEOs include:

Sales

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.[4]

Toyota Motor Europe sales peaked in 2007 at 1.23 million units,[5][6] as well as a 5.70% market share.[7] In 2021, TME set a new peak with a market share of 5.84%.[7][8]

In 2022, TME set another peak with a market share of 7.3%.[9]

Operations

The Toyota Motor Europe (TME) Head Office, located in Brussels, Belgium, serves as the central hub for Toyota and Lexus operations across Europe. This strategic headquarters houses key departments overseeing European activities, including manufacturing, engineering, marketing, and sales. TME coordinates efforts with several major manufacturing centres throughout Europe, particularly in France and the Czech Republic, ensuring streamlined operations and robust market presence.

Supporting facilities

Established in 1987, the Toyota Technical Centre in Zaventem, Belgium, is home to Toyota Motor Europe’s Research & Development (R&D), Purchasing and Production Engineering activities. Early in 2006, Toyota inaugurated the expansion of its technical centre. In 2007 an additional 35,000 m² was added for the expanded European design and engineering department.

The Toyota Training Centre in Zaventem provides training to service instructors and engineers from all of Toyota’s European distributors.

Located in Derbyshire, the European Global Production Centre is a hub for teaching best practices and training production staff and supervisors from Europe.

The Accessory and Service Centre of Toyota in Brussels is responsible for after-sales, conversion, and accessory operations. Its responsibilities include the coordination of Toyota's aftersales service operations, the investigation of technical issues in the field, car body and paint training, accessory development and planning, and vehicle conversion.

Created in 2000 in Nice, France, Toyota Europe Design Development (ED2, stylized ED²) concentrates on design concepts for the European market, including advanced design, design competition, and production support for European models and design research information. It replaced the Zaventem-based Toyota European Office of Creation (EPOC), founded in 1989.[10][11][12] Since 2016, the Toyota Design Centre of Zaventem re-opened to take the weight off ED² by helping it to develop production cars, such as the Toyota Aygo X.[12]

Le Rendez- Vous Toyota in Paris is a venue for internal and public events.

Manufacturing centres

Toyota also operates a joint venture plant with Citroën and Peugeot in Valenciennes, France.

Other facilities

Toyota Gazoo Racing Europe - Cologne, Germany. Research, development and manufacturing for motor racing activities.

Environmental activities

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the United Kingdom. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and TMUK (Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Toyota intends to adapt these methods for their plants globally if successful.[13]

Vehicles designed by Toyota ED²

Production cars (partially or totally designed by Toyota Europe Design Development):

Concept cars:

Other works:

References

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