The company was founded on 24 May 1972.[2] The founder was Stephen O’Flaherty, who previously headed Motor Distributors but had given the management to his sons Nigel and Michael. The seat was in Dublin. The assembly of automobiles began in the same year. The parts came from Toyota. There was also a connection to Eastern Autos that assembled Škoda.
In early 1974, the brothers Denis and Tim Mahony took over 51% of the company and the Intrac Holdings group 49%. In early 1975 the brothers also took over the remaining shares. In 1976 the company held 5% market share with the combined figures for Toyota and Škoda. This allowed the import of complete vehicles. As a result, the number of registrations rose. In 1979, Tim Mahony took over his brother's shares.
Production ended in 1983. The company is still active in the area of import and sales.