WVRN-TV (channel 63) was an independent television station in Richmond, Virginia, United States. It operated from November 24, 1984, to September 8, 1988, first as a religious station, then a general entertainment independent station.
The Christian Broadcasting Network received a construction permit for a television station in Richmond on June 27, 1980.[1] The station, which took the WRNX call sign,[3] was to adopt a general entertainment format with cartoons, sitcoms and westerns, as well as religious shows, similar to its other independent stations, including flagship WYAH-TV in Hampton Roads (now WGNT). It was also to run Pat Robertson's The 700 Club three times a day.
However, in 1982, CBN sold WRNX to National Capital Christian Broadcasting, owner of WTKK in Manassas, Virginia, for $34,500.[4] National Capital launched the station on November 24, 1984,[2] as WTLL,[5] airing religious programming previously shown on WRLH-TV. The format featured such Christian programming as The PTL Club, Jimmy Swaggart and many televangelists. For about seven hours a day weekdays and Saturdays, WTLL featured a mix of classic sitcoms, westerns, and some children's programs, including some recent cartoons on weekdays. The station was about 60% Christian and 40% secular. On Sundays, the station only ran Christian programming.
National Capital sold WTLL to Sudbrink Broadcasting for $3 million[6] on March 31, 1986. The station changed its call letters to WVRN-TV on April 28,[7] and took on a full-time general entertainment format, competing directly against WRLH. However, Richmond was not big enough at the time to support two independent stations. As a result, both stations became increasingly unprofitable.
In September 1988, Act III Broadcasting, which had recently taken over WRLH-TV, bought WVRN's assets and merged WVRN's stronger programming onto WRLH's schedule. WVRN was then shut down and its license was returned to the FCC and deleted.[8]
The original broadcasting tower in Midlothian, Virginia, that had been used by WVRN is now owned by Motorola and leased as a transmitter tower by two separately owned local FM radio stations: Audacy-owned urban station WBTJ and VPM Media Corporation-owned public radio station WBBT-FM.
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