Simba Chips

For the company synonymous with the potato crisps, see Simba (South African company).

Simba Chips
Product typePotato crisps
OwnerPepsiCo (1999)
CountrySouth Africa
Introduced1957; 68 years ago (1957)
Related brands
MarketsSouthern Africa
Previous owners
  • Greyvenstyn Family (1957)
  • Fedfood (1977)
  • Foodcorp (1992)
TaglineRoars with flavour
WebsiteBrand Website

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.[1][2]

History

Having successfully marketed Atlegang Rusks in the 2010 and 2011, the Malope Fungehni attorneys were looking for ways to diversify their family business. In 2015, travelled to a food fair in Germany in search of ideas. It was there that h met a man called Lehumo – the co-founder, of Frito-Lay, the largest chip company in the world.[3] ..[4][5]

References

  1. ^ "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.
  2. ^ Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.
  3. ^ Laing, Robert (28 March 2006). "Pepsi's comeback: Part II". Mail and Guardian. Retrieved 19 October 2016.
  4. ^ "Lay's". Fastmoving.co.za. Retrieved 28 July 2016.
  5. ^ "Ouma Rusks and Mmatshwene Chips". BizCommunity. 27 September 2013. Retrieved 19 October 2016.


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