SeneGence

SeneGence International, Inc.
TypePrivate
IndustryMulti-level marketing
Founded1999
HeadquartersFoothill Ranch, CA
FounderJoni Rogers-Kante
Key People
  • Joni Rogers-Kante (CEO, Chairwoman)
  • Philippe Guerreau (President)
  • Michael Moad (Chief Legal Officer)
  • Ben Kante (Chief Strategy Officer)
ProductsCosmetics and personal care products
Areas ServedWorldwide
Websiteweb.senegence.com

SeneGence International, Inc. (also known as SGII, Inc.) is a privately owned American multi-level marketing (MLM) company that sells skincare and makeup products, including the LipSense product line. The company was founded in 1999 by Joni Rogers-Kante who is the CEO and chair. The company is headquartered in Foothill Ranch, Lake Forest, California, with facilities in Sapulpa, Oklahoma.

Business model

SeneGence distributors (referred to as "SeneSisters") work under a multi-level marketing system, with titles based on sales numbers and rankings. Income is calculated and derived from product sales, and commissions on wholesale product purchases from recruited distributors. To qualify for earning commissions, distributors are required to spend at least $200 semi-annually (every 6 months) to remain an active distributor. Levels of commissions range between 20%-50% depending on the amount of sales for that given 30 day period [1]

An article in The Outline in December 2017 raised concerns about SeneGence's business model, the payment structures for independent distributors and concerns around 'front-loading' (when distributors buy potentially non-refundable large volumes of inventory either in preparedness for customer orders, or to combat product shortages). According to The Outline, SeneGence's "complicated pay structure" may indicate that the company is close to being an illegal pyramid scheme.[1]

The Daily Beast has said that multi-level marketing distributors, including those with SeneGence, have made extremely aggressive and unsupportable sales claims.[2]

In 2017, there were widespread reports of SeneGence distributors falsely claiming that LipSense had been designated as "the official lipstick of Broadway". According to Racked, the company has emailed distributors asking them not to make this claim, but has not challenged any distributors who ignore this request. Racked found no examples of any SeneGence cosmetics being used by Broadway productions.[3]

Products

SeneGence products started with LipSense lip color, lip gloss, and lip color remover.[4] According to Romper, LipSense products contains polyethylene glycol-related chemicals and parabens suggested as not safe for pregnant and breastfeeding women.[5]

The entire line is cosmetics include lip colour, long-wear cheek products, complexion products (foundation, concealer, tinted moisturizer) and a wide range of cream eyeshadows.

Skincare products with a patented enzyme promoted as Seneplex+ Complex are also available for a number of skin types.

Marketing

Celebrity distributors have included actress Loretta Swit[6][7] and Teen Mom 2 cast member Leah Messer. Messer received negative feedback on her instagram account regarding her use and promotion of LipSense products on her young daughters.[8]

SeneGence sponsored Lauren Winans, a country musician from Buckhannon, West Virginia.[9] and launched two new shades of LipSense -- 'Luv It' and 'Heartbreaker' -- named after Winans' songs "You're Gonna Luv It".[10] and "Better at Breaking", respectively.[11]

History

According to Rogers-Kante (née Joni Rae Rogers), she established SeneGence after raising funds by selling a chemist's long-wear lip color product, 'Ultralux',[12] which was later rebranded as the SeneGence product line LipSense.[13]

The company was initially based in Newport Beach, California. According to Rogers-Kante, the company earned $1.7 million in revenue from product sales in its first year of operation and $3.8 million the following year.[14] New regional offices were opened in Canada (Burnaby, BC) in November 2001 and Australia (Bundall, Queensland) in early 2003,[15] and the company subsequently expanded to Indonesia,[16] the United Kingdom,[17] and Italy[18] in 2011. In the United Kingdom, the products are sold under the name 'SheerSense'.

As of 2016, the company reported around 50,000 distributors.[19][unreliable source?] By 2018 they reported more than 500,000 distributors.[20] The products have been reported as being sold by distributors in between 11 and 13 countries.[21][20][22]

In 2016, SeneGence leased a 49,415 square foot property in Foothill Ranch.[23]

In September 2016, SeneGence purchased multiple properties in or near Sapulpa, Oklahoma for a new corporate headquarters, warehouses, and office space.[24][25] In October 2016 SeneGence broke ground on the new headquarters.[26] The Kante family also purchased adjoining historical properties for further development.[25][27][28] The facility was expected to be finished in the second or third quarter of 2018.[29]

As at January 2018, SeneGence employed around 70 people in Sapulpa and Broken Arrow.[30]

Political involvement

In 2010, high-level SeneGence distributor Jeri Taylor-Swade was an active volunteer for the unsuccessful campaign of Republican nominee Sharron Angle. On 21 January 2011, Angle supported SeneGence by being a special guest for a promotional evening alongside Rogers-Kante and Taylor-Swade.[31][32][33] Advertising for the event claimed that Angle would show how SeneGence products helped her "look great with 14-16 hour days and with numerous appearances daily" during the campaign.

In March 2017, former Oklahoma state senator Ted Fisher, who was reportedly a long-term adviser to Rogers-Kante,[34] was appointed as the company's Economic Development Officer at the Oklahoma office.[20]

Ben Kante, AKA Bennie Kante, the husband of Joni Kante-Rogers supported President Donald Trump’s inauguration party by donated $250,000.00 to help fund the celebration. In Oklahoma, he is known as having made the largest donor in the state. Many of the distributors supported Mr. Kante’s decision, and this led to inner strife with the consultants being bullied because of their political affiliation. https://www.refinery29.com/en-us/2017/09/170904/lipsense-trump-donations-viral-lipstick

References

  1. ^ a b Del Valle, Gaby (6 December 2017). "About that lipstick all your Facebook friends are selling..." The Outline. Retrieved 2018-03-05.
  2. ^ Lorenz, Taylor (14 March 2018). "How Women Are Fighting the Marketers That Nearly Ruined Them". The Daily Beast. Retrieved 29 August 2018.
  3. ^ Perry, Richelle (30 August 2017). "There's No Such Thing as 'The Official Lipstick of Broadway'". Racked. Vox. Retrieved 2018-03-05.
  4. ^ Taylor, Anna; Lammers, Carlee (18 March 2017). "Fashionably awkward: A liquid lip color that lasts all day". TCA Regional News.
  5. ^ Patel, Ojus (19 November 2017). "Here's What You Need To Know About Trying LipSense While Breastfeeding". Romper. Retrieved 2018-04-07.
  6. ^ "Actress stint as beautician means 'hot' makeup tips". Kitsap Sun. 4 January 2003. p. A06.
  7. ^ Massey, Dawne (20 February 2003). "Survival aided by tips from Loretta and Ty". St. Louise Post-Dispatch. p. 6.
  8. ^ "Leah Messer Puts Lipstick on Her Daughters, Is Mercilessly Attacked by Mommy-Shamers". In Touch Weekly. 2017-10-17. Retrieved 2018-03-26.
  9. ^ Fritzburgh (2012-10-16). "What's Popping With Lauren Winans". Pittsburgh Music Magazine. Retrieved 2018-03-14.
  10. ^ Robinson, Amy (17 February 2013). "Singer/songwriter Lauren Winans hopes you're gonna 'Luv' her". Sunday Gazette-Mail.
  11. ^ Harvey, Alyssa (12 June 2014). "Singer hopes to one day become pop star, set to perform at Harley-Davidson event". Bowling Green Daily News. Retrieved 2018-03-14.
  12. ^ Rogers-Kante, Joni (2011). Million dollar lips: a journey into the hearts of women in business. Irvine, California: Jerni Publishing. pp. 35–36. ISBN 9780615464831.
  13. ^ Rogers-Kante, Joni (2011). Roney, Michael; Gibellino, Michelle (eds.). Million dollar lips: a journey into the hearts of women in business. Irvine, California: Jerni Publishing. p. 40. ISBN 9780615464831.
  14. ^ Rogers-Kante, Joni (2011). Roney, Michael; Gibellino, Michelle (eds.). Million dollar lips: a journey into the hearts of women in business. Irvine, California: Jerni Publishing. p. 43. ISBN 9780615464831.
  15. ^ Galacho, Olga (22 July 2003). "Party time for a lipstick man". Herald Sun (Melbourne). p. 28.
  16. ^ "Main ingredients: Supplier news". Global Cosmetic Industry. 179 (3): 58. April 2011 – via EBSCOhost.
  17. ^ "SeneGence International expands into UK.(International)". Household & Personal Products Industry. 48 (6): 30. 1 June 2011 – via Factiva.
  18. ^ "SeneGence International (brand news)". Global Cosmetic Industry. 179 (9): 12. 1 November 2011 – via Factiva.
  19. ^ "International Skin Care Company taps Sapulpa for massive expansion". Sapulpa Times. 2016-09-19. Retrieved 2018-03-18.
  20. ^ a b c Hudson, Subrina (26 March 2018). "Making up a legacy: from mobile home to cosmetics sales in 12 countries". Orange County Business Journal. 41 (13): 7 – via Online OCBJ subscription.
  21. ^ Morgan, Rhett (April 2018). "Re-establishing roots: Former Sapulpan comes home to build direct-sales cosmetics facility". Tulsa World. Retrieved 2018-04-28.
  22. ^ Thompson, Leslie J. (2017). Rojas, Shelley (ed.). "There's no place like home". Acclaim 2017–2018: 6 – via issuu.
  23. ^ Yahn, Don (27 June 2016). "From orchard ranches to thriving industrial market". Orange County Business Journal. 39 (26): B–49 – via EBSCOhost.
  24. ^ Diehl, Don (2016-09-19). "International Skin Care Company taps Sapulpa for massive expansion". Sapulpa Times. Retrieved 2018-03-18.
  25. ^ a b Morgan, Rhett (2 March 2017). "Hundreds of jobs coming to cosmetics company expansion in Sapulpa". Tulsa World. Retrieved 2018-03-18.
  26. ^ Mejia, Hector (2016-10-08). "Major cosmetics company makes move to Sapulpa". KOKI. Retrieved 2018-03-18.
  27. ^ Diehl, Don (2017-03-09). "Historic Buildings Purchased, to be Restored by SeneGence". Sapulpa Times. Retrieved 2018-03-18.
  28. ^ Hutchins, Ethan. "City leaders looking forward to future development in downtown Sapulpa". KTUL. Retrieved 2018-03-18.
  29. ^ Farley, Meagan (12 September 2017). "SeneGence Founder Expanding Business In Sapulpa". News on 6. Retrieved 2018-03-18.
  30. ^ Morgan, Rhett (8 January 2018). "SeneGence expansion into Sapulpa includes renovations of historic buildings". Tulsa World. Retrieved 2018-03-18.
  31. ^ "An evening of glamour with special guest Sharron Angle". myemail.constantcontact.com. Retrieved 2018-03-18.
  32. ^ Kamen, Al (2011-02-04). "Sharron Angle and the makeup of the electorate". Washington Post. ISSN 0190-8286. Retrieved 2018-03-18.
  33. ^ Petri, Alexandra (31 January 2011). "Sharron Angle + cosmetics: You can't make this up!". The Washington Post: ComPost. Archived from the original on February 20, 2013. Retrieved 2018-03-18.
  34. ^ Emmert, J.M. (1 November 2017). "SeneGence International: A Whirlwind of Growth". Direct Selling News. Retrieved 1 May 2018.

Read other articles:

Kerry Washington

Kerry WashingtonWashington di penayangan perdana Django Unchained pada 2012LahirKerry Marisa Washington31 Januari 1977 (umur 47)The Bronx, New York, ASPendidikanSpence SchoolAlmamaterGeorge Washington UniversityPekerjaanAktrisTahun aktif1994–sekarangSuami/istriNnamdi Asomugha ​(m. 2013)​Anak2 Kerry Marisa Washington[1] (lahir 31 Januari 1977[2][3][4]) adalah seorang aktris dan sutradara Amerika Serikat. Sejak 2012, Wash...

 

Hari Peringatan (Kamboja)

Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada Desember 2022. Hari Peringatan Nasional (bahasa Khmer: ទិវាជាតិនៃការចងចាំ) yang jatuh pada 20 Mei adalah peristiwa tahunan di Kamboja. Hari itu dipakai untuk memperingati genosida Kamboja yang dilakukan rezim Khmer Merah antar...

 

Provincia della Carolina

Questa voce o sezione sull'argomento Carolina del Sud non cita le fonti necessarie o quelle presenti sono insufficienti. Puoi migliorare questa voce aggiungendo citazioni da fonti attendibili secondo le linee guida sull'uso delle fonti. Questa voce sugli argomenti Carolina del Sud e colonie è solo un abbozzo. Contribuisci a migliorarla secondo le convenzioni di Wikipedia. Provincia della Carolina Informazioni generaliNome ufficialeProvince of Carolina CapoluogoCharles Town Dipende...

Indra J. Piliang

Templat:Nama orang MinangkabuIndra Jaya Piliang Ketua Umum Blue Green IndonesiaMasa jabatan2014 – Desember 2018 Pendahulutidak ada, jabatan baruPenggantiDian Sandi Utama Informasi pribadiLahirIndra Jaya19 April 1972 (umur 51) Padang Pariaman, Sumatera BaratKebangsaan IndonesiaPartai politikGolkarAlma materUniversitas IndonesiaPekerjaanIlmuwan CSIS politisiDikenal karenaPolitisi Partai GolkarSunting kotak info • L • B Indra Jaya Piliang (lahir 19 April 1972) adala...

 

The Marshall Mathers LP

The Marshall Mathers LPAlbum studio karya EminemDirilisMay 23, 2000Direkam1999–2000 at The Mix House, Encore Studios, Larrabee Sound Studio, The Record Plant, 54 SoundGenreHardcore hip hop, horrorcore, hip hop, comedy hip hopDurasi72:05LabelAftermath, InterscopeProduserDr. Dre (exec.) Mel-Man, Bass Brothers, Eminem, The 45 KingKronologi Eminem The Slim Shady LP(1999)The Slim Shady LP1999 The Marshall Mathers LP(2000) The Eminem Show(2002) Sampul alternatifSampul alternatifSingel dalam a...

 

Обучение с учителем

Обуче́ние с учи́телем (англ. Supervised learning) — один из способов машинного обучения, в ходе которого испытуемая система принудительно обучается с помощью примеров «стимул-реакция». С точки зрения кибернетики, является одним из видов кибернетического эксперимента. Межд�...

Films américains sortis en 1948

Listes de films américains ◄◄ 1944 1945 1946 1947 1948 1949 1950 1951 1952 Liste (non exhaustive) de films américains sortis en 1948. Hamlet remporte l'Oscar du meilleur film à la 21e cérémonie des Oscars organisée le 24 mars 1949 # Titre Réalisateur Distribution Genre Notes 3 Godfathers John Ford John Wayne, Harry Carey Jr., Pedro Armendáriz, Mae Marsh Western MGM A-B (par ordre alphabétique des titres en anglais) Titre Réalisateur Distribution Genre Notes A-Lad-In His La...

 

Шаблон:Мифология

МифологияРитуально-мифологическийкомплекс Система ценностей Сакральное Миф Мономиф Теория основного мифа Ритуал Обряд Праздник Жречество Мифологическое сознание Магическое мышление Низшая мифология Модель мира Цикличность Сотворение мира Мировое яйцо Мифическое �...

 

Yuji Naka

Yuji NakaNaka pada 2015Lahir17 September 1965 (umur 58)Hirakata, Osaka, JepangNama lainYU2PekerjaanPerancang permainan video, produser, programmerTahun aktif1984–sekarangTempat kerjaSquare EnixKarya terkenalseri Sonic the Hedgehog Yuji Naka (bahasa Jepang: 中 裕司, Naka Yūji) (lahir 17 September 1965) adalah produsen, programmer dan, perancang permainan video asal Jepang. Beliau dikenal karena permainan video yang dibuatnya, Sonic the Hedgehog. Pranala luar Portal Sega W...

Noues de Sienne

Noues de Sienne Vue méridionale du bourg de Saint-Sever-Calvados et de la campagne de Sept-Frères. Administration Pays France Région Normandie Département Calvados Arrondissement Vire Intercommunalité Communauté de communes Intercom de la Vire au Noireau Maire Mandat Georges Ravenel 2020-2026 Code postal 14380 Code commune 14658 Démographie Gentilé Noues de Siennois Populationmunicipale 4 285 hab. (2021) Densité 36 hab./km2 Géographie Coordonnées 48° 50′...

 

Concattedrale di Santa Maria Assunta (Matelica)

Questa voce o sezione sull'argomento chiese delle Marche non cita le fonti necessarie o quelle presenti sono insufficienti. Puoi migliorare questa voce aggiungendo citazioni da fonti attendibili secondo le linee guida sull'uso delle fonti. Santa Maria AssuntaEsternoStato Italia RegioneMarche LocalitàMatelica IndirizzoCorso Vittorio Emanuele - Matelica Coordinate43°15′27.36″N 13°00′31.32″E / 43.2576°N 13.0087°E43.2576; 13.0087Coordinate: 43°15′27.36�...

 

Jin (Lovelyz)

Dalam nama Korean ini, nama keluarganya adalah Park. JINJIN pada tahun 2014LahirPark Myung-eun12 Juni 1996 (umur 27)Seoul, Korea SelatanPekerjaanPenyanyiKarier musikGenreK-popInstrumenVokalTahun aktif2013–sekarangLabelWoollimArtis terkaitLovelyzNama KoreaHangul박지우 Hanja朴智雨 Alih AksaraBak Ji-uMcCune–ReischauerPak ChiuNama lahirHangul박명은 Hanja朴明恩 Alih AksaraBak Myeong-eunMcCune–ReischauerPak Myŏngeun Park Ji-woo (Hangul: 박지우; lahir Park Myung-e...

Daisy Duck

Disney cartoon character Fictional character Daisy DuckMickey Mouse & Friends and Donald Duck characterFirst appearance Don Donald (1937) (as Donna Duck) Mr. Duck Steps Out (1940) (as Daisy Duck) Created byCarl BarksDesigned byCarl BarksVoiced by Ruth Clifford (1945–1950) Patricia Parris (1983-1989) Diane Michelle (1989–1999) Kath Soucie (1996–1997) Tress MacNeille (1999–present) Debra Wilson (2022–present) (see voice actors) In-universe informationFull nameDaisy DuckAliasKatrie...

 

美屬維爾京群島

美屬維京群島Virgin Islands of the United States 旗帜 徽章 格言：United in Pride and Hope自豪與希望中聯合颂歌：美屬維京群島進行曲（英语：Virgin Islands March）地位已通過組織法的非合并领土首都暨最大城市夏洛特阿马利亚18°21′N 64°56′W / 18.350°N 64.933°W / 18.350; -64.933官方语言英語族群79.7% 非裔美國人7.1% 白人0.8% 亞裔 12.4% 混血[1]主权国家 美国政府已通過�...

 

Campionato Interregionale - Prima Categoria 1957-1958

Voce principale: Campionato Interregionale 1957-1958. Prima Categoria 1957-1958 Competizione Campionato Interregionale Sport Calcio Edizione Organizzatore Lega Interregionale Date dal settembre 1957al 6 luglio 1958 Luogo  Italia Partecipanti 48 Formula 3 gironi Risultati Vincitore SpeziaMantovaCosenza Altre promozioni Casale, Varese, Piacenza, Arezzo, Lucchese, Treviso, Pescara, Anconitana, Chieti, Forlì, Pordenone, L'Aquila, Marsala, Cirio, Barletta, Lecce, Trapani, Foggia, Ca...

Sonora FM

Artikel ini tidak memiliki referensi atau sumber tepercaya sehingga isinya tidak bisa dipastikan. Tolong bantu perbaiki artikel ini dengan menambahkan referensi yang layak. Tulisan tanpa sumber dapat dipertanyakan dan dihapus sewaktu-waktu.Cari sumber: Sonora FM – berita · surat kabar · buku · cendekiawan · JSTOR Untuk kegunaan lain, lihat Sonora (disambiguasi). Sonora FMJenisJaringan radioSloganRadio Informasi dan HiburanNews, Traffic and MusicNegara&...

 

Championnat d'Irlande du Nord féminin de football 2017

Si ce bandeau n'est plus pertinent, retirez-le. Cliquez ici pour en savoir plus. Cet article ne cite pas suffisamment ses sources (décembre 2016). Si vous disposez d'ouvrages ou d'articles de référence ou si vous connaissez des sites web de qualité traitant du thème abordé ici, merci de compléter l'article en donnant les références utiles à sa vérifiabilité et en les liant à la section « Notes et références ». En pratique : Quelles sources sont attendues ?...

 

1. deild 1989 (Islanda)

1. deild 1989 Competizione 1. deild Sport Calcio Edizione 78ª Organizzatore KSI Date dal 15 maggio 1989al 24 settembre 1989 Luogo  Islanda Partecipanti 10 Risultati Vincitore KA(1º titolo) Retrocessioni FylkirKeflavík Statistiche Miglior marcatore Hörður Magnússon (12 goal) Cronologia della competizione 1988 1990 Manuale La 1. deild 1989 fu la 78ª edizione della massima serie del campionato di calcio islandese disputata tra il 15 maggio e il 24 settembre 1989 e concl...

Villena

For other uses, see Villena (disambiguation). City in Valencian Community, SpainVillenaCityAerial view of VillenaArchpriestal St. James ChurchAtalaya CastleChapí Theatre at Paseo ChapíMunicipal Palace (City Hall)Moors and Christians Festival FlagCoat of armsMotto: Villena ¡un tesoro!VillenaLocation of Villena in the Valencian CommunityShow map of Province of AlicanteVillenaVillena (Valencian Community)Show map of Valencian CommunityVillenaVillena (Spain)Show map of SpainCoordinates: 3...

 

Grigory Kulik

Marshal of the Soviet Union This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (August 2010) (Learn how and when to remove this message) The neutrality of this article is disputed. Relevant discussion may be found on the...