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Lasso was a short-form video sharing app developed by Facebook.[1][2] Lasso was launched on iOS and Android and was aimed at teenagers.[3]
On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.[4][5]
The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[6][7]
Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018.[8]
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