KLTD went on the air on May 31, 1976, and was licensed to The Lampasas Broadcasting Company owned by Stephen Sampson. The station was branded as "The Great Ones". Group & Broadcasting of Tulsa acquired KLTD in mid 1977.
On October 1, 2010, KLTD changed its format from mainstream rock (as "Eagle 101.7") to sports, branded as "The Ticket".
On March 15, 2013 at 5 PM, the station began stunting as "The Bone" with "music for dogs". The stunt lasted until the following Monday, when a new permanent format debuted as classic hits, branded as "K101.7".[3]
On June 23, 2017, KLTD shifted its format from classic hits to classic rock, branded as "K-Rock 101.7".[4]
On May 17, 2021, KLTD changed its format from classic rock to Regional Mexican, branded as "La Grande 101.7".[5]
In late June 2022, KLTD changed its format from Regional Mexican to Spanish adult hits, branded as "Juan 101.7".[6]
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