Radio station in Pasadena–Houston, Texas
KLVL (1480 AM) is a terrestrial radio station, paired with an FM relay translator. KLVL is licensed to Pasadena, serving the Greater Houston area. K235CS (94.9 FM; Channel 235) is licensed to Houston, serving northwest Houston, Cypress-Fairbanks, and Jersey Village. The facility and translator are both under ownership of SIGA Broadcasting. The station is currently airing Spanish Christian programming under the imaging of "Radio Vision".
KLVL was originally nicknamed "La Voz Latina" or "The Latin Voice" as the original Spanish language facility in Houston.[2]
KLVL's Texas sister stations with SIGA Broadcasting include KTMR (1130 AM, Converse), KGBC (1540 AM, Galveston), KAML (990 AM, Kenedy-Karnes City), KHFX (1140 AM, Cleburne), and KFJZ (870 AM, Fort Worth)
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History
Felix Morales's "La Voz Latina" is Born
KLVL was founded in 1946 by the family of Felix Hessbrook Morales, an entrepreneur, radio personality, and civic leader.[2] He previously hosted his own radio show at a San Antonio station and was poised to own a radio station, but the FCC soon ruled that radio stations could not sublet time to outside purchasers. Prior to that, Morales applied for an application in 1942, however, due to World War II, it was delayed until 1946 and the permit was not granted until four years later.[citation needed] Within Houston and the Texas Gulf Coast, it was the first Spanish language radio station that provided educational programs, music, and news. KLVL sponsored fundraising and job seeking programs.[2]
KLVL then officially went on the air on May 5, 1950, to celebrate both Cinco de Mayo and his wife, Angeline Vera Morales' birthday. During the first few years of broadcasting, it was a daytimer station, but the permit was eventually extended to authorize a 24/7 broadcasting operation.[citation needed] In 1954, after flooding devastated the Rio Grande Valley, the station started a campaign to obtain clothing and necessity goods for the flood victims.[2]
End of an Era; Siga Broadcasting Purchases "La Voz"
Felix Morales passed on in 1988, leaving KLVL to his wife Angeline in whole. For the next decade, KLVL would carry on as "The Latin Voice" in honor of Morales' legacy in Houston's Hispanic radio community. KLVL was family owned and operated by the Morales family until 1997 when they sold the station to Gabriel Arango's Siga Broadcasting of Houston, after the death of Angeline Morales.[citation needed]
On September 4, 2017, KLVL dropped South Asian formatted "Hum Tum Radio" and began simulcasting 1520 KYND/KQQB. On September 11, 2017, Synergy Broadcasting discontinued the lease of KYND/KQQB, leaving KLVL to air the programming on its own.
On November 13, 2017, Synergy Broadcasting programming ceased airing across KLVL and an in house Oldies/Motown format was implemented, returning a fulltime Oldies/Classic Hits format to Houston for the first time in several years.
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