BloomNation is an American online floral marketplace with about 3,500 florists delivering to nearly 5,000 cities across the country. As an “Etsy-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace.[1] The florists upload their own real photos of their floral design as no stock catalog images are allowed.[2] In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.[3]
History
BloomNation is headquartered in Santa Monica, California and was founded by Farbod Shoraka, Gregg Weisstein and David Daneshgar in 2011.[4] The original concept of a marketplace for florists was developed by Farbod after hearing the struggles of his aunt, who is a local florist.[5] The business plan was developed at the University of Chicago, Booth School of Business where Shoraka, Weisstein and Daneshgar won the university's New Venture Challenge.[6] Initial seed funding was obtained when Daneshgar, a former World Series of Poker champion, won a two-day poker tournament in Los Angeles. This gave the company enough funding to create a beta version of the marketplace and establish proof of concept.[7]
While no longer an option, BloomNation was the first national floral website to accept bitcoin. In 2023, BloomNation expanded its services to Canada. [8] In 2024, BloomNation expanded its services to include full support in Spanish, encompassing marketing, sales implementation, and customer success. That same year, the company launched BloomNation POS 2.0, an upgraded point-of-sale system designed to help florists streamline daily operations and reduce operational costs. In 2025, BloomNation introduced a range of new partnerships aimed at wholesalers, growers, suppliers, and affiliates, further broadening its network within the floral industry. [9]
Funding
BloomNation raised $1.65 million in seed funding. The round was led by Chris Dixon at Andreessen Horowitz and included participation from Spark Capital, Chicago Ventures and CrunchFund.[10]
In October 2014, BloomNation raised an additional $5.55 million series A round from Ronny Conway, Andreessen Horowitz, Spark Capital, Chicago Ventures and Crunchfund.[11] The additional resources will help the company expand its curated network of florists, introduce a wedding/event service and launch a mobile app.[12]
