Yorkshire Traction was a bus operator in South Yorkshire that operated from 1902 until 2005.
History
In March 1902 the Barnsley & District Electric Traction Company Limited was formed. It operated trams around the Barnsley area until around 1930. In 1928, prior to the trams being withdrawn, the company was renamed from the Barnsley & District Traction Company Limited (the 'electric' part of the name being dropped some years earlier). The company was affectionately referred to as 'Tracky'.
In October 1968, Yorkshire Traction, by then part of the Transport Holding Company, absorbed fellow subsidiaries Mexborough & Swinton Traction Company and County Motors.[1][2]
In December 2005, Yorkshire Traction was sold to the Stagecoach Group, with operations in South Yorkshire subsequently rebranded to Stagecoach Yorkshire.[9] In May 2008, Stagecoach sold its Huddersfield operations to independent operator Centrebus, with the part of the business remaining with Stagecoach retained as part of the Yorkshire subsidiary.[10]
The company operated services across Barnsley, Doncaster, Rotherham and into Leeds, Huddersfield and eventually, Sheffield. From the 1974 formation of the South Yorkshire Passenger Transport Executive, which took over the Sheffield, Rotherham and Doncaster municipal bus operations until the mid-1990s, the operating area of South Yorkshire was split between South Yorkshire Passenger Transport Executive and Yorkshire Traction with the former dominating Sheffield and Rotherham. Through the acquisitions of Sheffield Omnibus, South Riding, Andrews and Yorkshire Terrier in the early 1990s, the company gained a significant foothold in Sheffield.
Yorkshire Traction had for decades been a major regional operator of National Express services covering nationwide routes in addition to its regular and long established services in and out of London to Yorkshire towns and cities. It had also operated alongside National Travel, the short break holiday arm of National Bus Company. Upon privatisation, YTC launched "Yorkshire Traction's Coachlink" which became a popular choice for the short break coach holidaymaker within the region. In 1989, neighbouring operator West Riding Automobile Company left the coaching industry and sold the name "Ridings Travel", the order book and the goodwill, but no vehicles, to YTC. They merged this operation into their existing coaching unit and painted several coaches in full Ridings Travel livery.