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Strathtay Scottish
	Strathtay East Lancs Pyoneer bodied Volvo Olympian in Montrose in June 2005
Parent	Traction Group
Founded	March 1985; 39 years ago
Defunct	14 December 2005; 18 years ago
Headquarters	Dunfermline, Fife
Locale	Dundee; Arbroath; Blairgowrie; Forfar; Montrose;
Depots	7 (May 1991)
Fleet	164 (May 1991)

Strathtay Scottish was a bus operator running services in Dundee, Angus and parts of Grampian in eastern Scotland. Formed in 1985 ahead of bus deregulation as a subsidiary of the Scottish Transport Group from parts of Walter Alexander & Sons (Midland) Ltd and Walter Alexander & Sons (Northern) Ltd., Strathtay was purchased by the Traction Group in 1991 and operated as a subsidiary of the company until 2005, when parent company Yorkshire Traction was purchased by the Stagecoach Group. The company today trades as part of Stagecoach East Scotland.

History

Strathtay Scottish was one of four new companies created through the reorganisation of the Scottish Bus Group (SBG) in preparation for the deregulation of the bus industry on 26 October 1986, which would ultimately see the break-up of the SBG. Strathtay inherited the eastern operations of W. Alexander & Sons (Midland) based in Perth, Crieff and Pitlochry, as well as the southern operations of W. Alexander (Northern) in Dundee, Forfar, Arbroath, Blairgowrie and Montrose.^[1] A bright blue and orange livery was adopted for the fleet, which would be controlled from Dundee.

The company would have a turbulent infancy, facing very heavy competition from Perth-based operator Stagecoach, who engaged in a bus war with Strathtay Scottish between 1989 and 1991. After managing director Neil Renilson had resigned from Strathtay Scottish to join Stagecoach ahead of the company's commencement of Perth services on 19 June 1989,^[2]^[3] Strathtay Scottish purchased a number of ex-London Transport AEC Routemaster buses to compete with Stagecoach,^[4] which also used a number of the same vehicle type on city services in Perth. A new Perth City Transport brand was created by Strathtay Scottish to compete with Stagecoach, with buses painted in a red and white livery. As Stagecoach grew nationally, it became financially stronger and had ready access to vehicles from the larger companies in England it had purchased; Strathtay Scottish, meanwhile, was ultimately unable to sustain the level of intense competition that ensued.^[5]

Despite experiencing heavy and sustained competition on its Perth services, Strathtay Scottish managed to remain profitable prior to its privatisation from the Scottish Bus Group. Strathtay workers attempted to carry out a management buyout of the company from the SBG, however they would be outbid by Barnsley-based Yorkshire Traction, which Strathtay Scottish was sold to in May 1991 for £1.9 million (equivalent to £5,152,000 in 2023).^[6]^[7]^[8] As a subsidiary of the Traction Group, the company was renamed to Strathtay Buses, with the new owners establishing and maintaining a working relationship with Stagecoach around Perth, jointly operating the trunk service between Dundee and Perth with the national operator.^{[citation needed]} The remainder of the operations remained largely unchanged from privatisation, however Crieff and Pitlochry depots would close during 1991 as a result of Stagecoach's prior competition, resulting in Strathtay withdrawing from the majority of services around both towns,^[9]^[10] followed by Strathtay closing its Perth depot in 1993, resulting in bus services in the city being entirely operated by Stagecoach.^[11]^[12]

On 14 December 2005, the Traction Group was purchased by Stagecoach for £26 million (equivalent to £49,035,000 in 2023), resulting in Strathtay becoming a subsidiary of Stagecoach East Scotland.^[13] Buses were initially branded with modified Strathtay fleetnames on top of standard fleet livery, however the fleet would later rebrand to 'Stagecoach in Strathtay' using conventional Stagecoach fleetnames.

References

^ "Scots add four". Commercial Motor. Temple Press. 20 October 1984. p. 28. Retrieved 1 January 2022.
^ Fulton, Graham (30 May 1989). "War on the buses". Perthshire Advertiser. Perth. p. 1. Retrieved 1 March 2024 – via Newspapers.com. But [local manager Frank Clark's] company has already suffered a major morale blow with Strathtay's top man in Tayside, general manager Neil Renilson, having resigned his post. It is understood he has accepted a similar position with rivals Stagecoach.
^ "Lothian's Neil Renilson takes early retirement". Buses. No. 645. Shepperton: Ian Allan Publishing. December 2008. p. 11.
^ "Eastern Master stroke". Commercial Motor. Temple Press. 14 September 1989. p. 23. Retrieved 1 January 2022.
^ "Scottish war heightens". Commercial Motor. Temple Press. 27 January 1989. p. 17. Retrieved 1 January 2022.
^ "YTC set to win Strathtay". Commercial Motor. Temple Press. 16 May 1991. p. 20. Retrieved 1 January 2022.
^ Stewart, Les (10 May 1991). "But bus buy-out fails". Perthshire Advertiser. Perth. p. 8. Retrieved 1 March 2024 – via Newspapers.com.
^ "All change on the buses". Strathearn Herald. Crieff. 17 May 1991. p. 2. Retrieved 1 March 2024 – via Newspapers.com.
^ "20 jobs to be lost at Crieff bus depot". Perthshire Advertiser. Perth. 25 June 1991. p. 6. Retrieved 1 March 2024 – via Newspapers.com.
^ Stewart, Les (9 July 1991). "Keep Crieff bus depot plea by candidate". Perthshire Advertiser. Perth. p. 9. Retrieved 1 March 2024 – via Newspapers.com.
^ Fulton, Graham (21 May 1993). "End of the road for Strathtay bus depot". Perthshire Advertiser. Perth. p. 1. Retrieved 1 March 2024 – via Newspapers.com.
^ Bannerman, Gordon (25 May 1993). "Stagecoach give bus jobs offer". Perthshire Advertiser. Perth. p. 8. Retrieved 1 March 2024 – via Newspapers.com.
^ "Stagecoach buys Yorkshire Traction Group". Bus & Coach Professional. 15 December 2005. Archived from the original on 22 October 2013. Retrieved 1 January 2022.