WKXS-FM

WKXS-FM
Broadcast areaWilmington, North Carolina
Frequency94.5 MHz
Branding94.5 The Hawk
Programming
FormatClassic rock
AffiliationsWestwood One
Ownership
Owner
WGNI, WMNX, WWQQ-FM
History
First air date
February 11, 1994 (as WAHG-FM at 94.1)
Former call signs
WAAV-FM (4/1/1994-3/8/2000)
WAHG (2/11/1994-4/1/1994)[1]
Former frequencies
94.1 MHz (1994–2006)
Technical information[2]
Licensing authority
FCC
Facility ID25998
ClassA
ERP3,800 watts
HAAT126.7 meters
Transmitter coordinates
34°12′35″N 77°56′53″W / 34.20972°N 77.94806°W / 34.20972; -77.94806
Links
Public license information
WebcastListen live
Listen Live via iHeart
Website945thehawkradio.com

WKXS-FM (94.5 MHz) is a radio station broadcasting a classic rock format and airing The Bob & Tom Show[3] in the morning. Licensed to Leland, North Carolina, United States, the station serves the Wilmington area. The station is currently owned by Cumulus Media.[4]

History

WKXS-FM signed on the air on February 11, 1994 as WAHG. Cumulus Broadcasting purchased four Wilmington radio stations in Spring 1997. After a survey, general manager Clay McCauley said, "Basically, we found a hole in the market big enough to drive a Mack truck through." 25 percent of the market's population was African-American, but only one radio station was reaching that audience.

On Friday, October 3, 1997, WAAV-FM began repeatedly playing "Kiss" by Prince. The new Kiss 94.1 was "All Prince, All the Time" until program director Ken Johnson (from WILD in Boston) played "If Only for One Night" by Luther Vandross on Monday, October 6. The new urban adult contemporary format would include Toni Braxton, Whitney Houston, Anita Baker and Michael Jackson. The target audience would be similar to that of 97.3 Coast FM, which had been the area's only urban contemporary station since 1992. However, Kiss would lean more toward older songs, and the station would not play rap. Local DJs and community involvement were a priority, and Tom Joyner did the morning show.[5]

On March 8, 2000, the call letters changed to WKXS-FM.[1]

Logo under the classic hits format

Kiss received a signal improvement that included a move to 94.5. Still, because of low ratings, the format that included Teddy Pendergrass and Aretha Franklin was changed to classic rock on September 21, 2006. The first song was "Take the Money and Run" by the Steve Miller Band. In December 2006, the station added John Boy and Billy, who had been under contract with WRQR.[6] The station transitioned to full classic rock in 2017.

References

  1. ^ a b "Call Sign History". Retrieved October 18, 2011.
  2. ^ "Facility Technical Data for WKXS-FM". Licensing and Management System. Federal Communications Commission.
  3. ^ "SHOWS". WKXS-FM. Retrieved 2019-07-11.
  4. ^ "WKXS-FM Facility Record". United States Federal Communications Commission, audio division.
  5. ^ Eric Crawford, "Kiss Went on All Weekend," Star-News, October 7, 1997.
  6. ^ Angela Mack, "Fans KISS Favorite Radio Station Goodbye," Star-News, October 30, 2006.

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