WQLH

WQLH
Broadcast areaGreen Bay-Appleton-Oshkosh
Frequency98.5 MHz
BrandingStar 98
Programming
FormatHot adult contemporary
AffiliationsWestwood One
Ownership
Owner
WDUZ-AM-FM, WKRU, WOGB
History
First air date
1967 (as WDUZ-FM)
Former call signs
WDUZ-FM (1967–1990)
Call sign meaning
We're Quality Light Hits (former slogan)
Technical information[1]
Licensing authority
FCC
Facility ID25121
ClassC1
ERP100,000 watts
HAAT152 meters (499 ft)
Links
Public license information
WebcastListen live
Websitewww.star98.net

WQLH (98.5 FM, "Star 98") is a hot adult contemporary formatted radio station licensed to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast Wisconsin. The station is owned and operated by Cumulus Media. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

History

The station launched on July 1, 1967, as WDUZ-FM, the sister station to WDUZ, on 98.3 with 3,000 watts and a minimal antenna height of 77', and aired a beautiful music format until January 15, 1990. At that time, the station shifted to a soft adult contemporary format as "Light 98.5 WQLH" (meaning "Quality Light Hits").[2] The format would evolve into a more modern (and more upbeat) hot adult contemporary playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.[3][4][5]

Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two Cincinnati radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.[6]

References

  1. ^ "Facility Technical Data for WQLH". Licensing and Management System. Federal Communications Commission.
  2. ^ Warren Gerds, "Calls, letters won't bring back WDUZ," The Green Bay Press-Gazette, January 27, 1990.
  3. ^ Warren Gerds, "Image radio," The Green Bay Press-Gazette, November 19, 1995.
  4. ^ Warren Gerds, "Local stations WDUZ, WQLH on verge of new era," The Green Bay Press-Gazette, September 18, 1999.
  5. ^ Warren Gerds, "WQLH swaps formats, brings back prior morning team," The Green Bay Press-Gazette, December 4, 1999.
  6. ^ "Ownership Of Green Bay Cluster Goes Back From Clear Channel To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.

44°38′42″N 88°08′13″W / 44.645°N 88.137°W / 44.645; -88.137

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