The station's call sign was changed to WKRR on October 11, 1985.[5] FM pioneer James Dick bought the station and made his son, Allen, station manager. Under Allen's watch, it became one of the highest-rated stations in the Triad. Allen took over the company after his father retired in 1992.[6] Though WSEZ was already playing album oriented rock (AOR) when Rock 92 started, that station did not last.[7] WKRR evolved to classic rock in the early 1990s,[citation needed] changing its name to Classic Rock 92 when other rock stations began competing.[7]
Dick Broadcasting sold off almost all of its stations to Cumulus Media in 2000, but retained WKRR and WKZL.[6] However, years later, the licensee name still reads "Dick Broadcasting Company of Tennessee".[1]
The station is home to the 2 Guys Named Chris Show, which airs every morning and evening on weekdays. The show is currently hosted by Chris Kelly, Chris Demm, "Biggie", and Dave Aiken. 2 Guys Named Chris is one of the most popular radio programs in central North Carolina.[8]
Dave Aiken was fired on July 31, 2024 as a part of significant layoffs that occurred throughout Dick Broadcasting stations in the Mid-Atlantic.
WKRR is short-spaced to WXLKK92 (licensed to serve Roanoke, Virginia) as they operate on the same channel and the distance between the stations' transmitters is 96 miles as determined by FCC rules.[9] The minimum distance between a Class C0 FM radio station (WKRR) and a Class C FM radio station (WXLK) operating on the same frequency according to current FCC rules is 175 miles.[10] Both stations use directional antennas to reduce their signals toward each other.[4][11] Even with this restriction, WKRR provides at least grade B coverage as far west as Charlotte, as far east as Raleigh and Fort Bragg, as far south as Rockingham and as far north as the Virginia border.[12]