On April 23, 1962, KPPC-FM signed on at 106.7 MHz.[4] It was owned by the Pasadena Presbyterian Church as a companion to its KPPC, a limited-hours AM radio station that had broadcast since 1924.
In 1967, the Pasadena Presbyterian Church sold KPPC-AM-FM to Crosby-Avery Broadcasting for $310,000. The church had been attempting to sell the radio stations for a year; station manager Edgar Pierce said the church found commercial radio incompatible with the noncommercial nature of its other efforts.[5] Crosby-Avery was owned by Leon Crosby, a general manager of San Francisco's KMPX, a station that had just gone to a full-time freeform progressive rock format, and Lewis Avery, former partner in a national ad sales firm. With KMPX soaring to success but KPPC, with its middle-of-the-road format, ailing, Crosby and Avery brought in the architects of KMPX, Tom and Raechel Donahue, to turn around their new station in Southern California.[6]
In 1969, Crosby sold KPPC-AM-FM and KMPX to the National Science Network for $1.2 million.[8][9][10] Crosby used the funds to buy a then-silent San Francisco television station, KEMO-TV.[11] National Science Network's management of the KPPC stations was turbulent, capped by an October 1971 mass firing of the air staff,[12] but the period also included technical upgrades. NSN moved the studios out of the church basement and to 99 Chester Street in Pasadena and the transmitter to Flint Peak, with a slight power increase to 25,700 watts.[13]
In 1971, Ludwig Wolfgang Frohlich, founder of the National Science Network and previous owner of an ad agency, died.[14][15][16][17][18][19] Upon his death, control of the estate was transferred to Ingrid and Thomas Burns.[20][21]
KROQ AM and KROQ-FM
Beginnings and brief closing (1972–1974)
Country music station KBBQ (1500 AM) in Burbank became KROQ in September 1972, changing its format to Top 40 and hiring established disc jockeys from other stations.[22] The new KROQ called itself "K-ROCK, the ROQ of Los Angeles".[1] In 1973, with National Science Network's estate selling off its assets, KROQ's owners bought KPPC-AM-FM (immediately divesting the AM station to meet then-current ownership limits), changed the calls to KROQ-FM and hired Shadoe Stevens to create a new rock format described as high-energy "all-cutting-edge-rock-all-the-time" and began simulcasting as "The ROQs of L.A.: Mother Rock!" Meanwhile, KPPC on 1240 AM was sold to Universal Broadcasting, a religious broadcaster, and remained on the air with its limited-schedule of Wednesday evening and Sunday operation until subsequent owners took the station off the air permanently in 1996.
The two stations (KROQ-AM/FM) were wildly successful initially with the new format, but poor money management plagued the enterprise. When concert promoter Ken Roberts booked Sly and the Family Stone and Sha Na Na for one KROQ-sponsored show at the Los Angeles Coliseum and the station found itself unable to cover expenses, Roberts agreed to pay for the band to play the show in exchange for a small ownership stake in the station.[23] Roberts joined a sprawling ownership group which included a doctor, two dairymen, a political lobbyist, a secretary, and several other minor investors.[23] Roberts, with his background in the music industry, made him a logical choice for president of the struggling company in the minds of the other shareholders, and he was elected such at the first meeting he attended in 1974.[23]
By 1974, the station's finances were already untenable following a year of commercial-free programming — a stunt implemented in an effort to gain market share.[23] The stations' debt load reached $7 million;[23] paychecks began to bounce and Shadoe Stevens and the bulk of the staff walked out, shutting the stations down. The closure would last for nearly two years.
Rebirth and increasing popularity (1975–1989)
In late 1975, the FCC ordered KROQ to return to the airwaves or surrender the stations' licenses.[24] With barebones equipment, KROQ returned to the airwaves, broadcasting initially from the transmitter location, followed by a penthouse suite in the Pasadena Hilton Hotel, then again across the street from the Hilton (117 S. Los Robles).
Ken Roberts returned to the reborn station in a more forceful ownership role, buying out his partners one by one until he remained the sole owner of the station.[23]
KROQ's rebirth was simultaneous with the emergence of punk rock in the late 1970s and new wave, and KROQ quickly became the voice of the burgeoning Los Angeles punk and new wave scene. Disc jockey Rodney Bingenheimer introduced many new bands on his show. As punk expanded its hold on the music scene during the mid to late 1970s, and KROQ steadily adding more of it to their freeform format, this cemented their place in the Los Angeles market.[25]
The 1990s also saw a continuation of the weekday morning Kevin & Bean Show, as well as "Rodney on the Roq," hosted by Rodney Bingenheimer, on Sunday nights. In late nights, the station aired Loveline, hosted by "The Poorman" Jim Trenton and Dr. Drew Pinsky. The show's purpose was to bring correct information regarding human sexuality and relationships to those 13 to 25 years of age.[38] KROQ also began its own festivals Almost Acoustic Christmas and Weenie Roast, which had taken place every year since 1990 and 1993 respectively; due to the COVID-19 pandemic, there were no lineups for Almost Acoustic Christmas in 2020 and 2021, while there have been no editions of the Weenie Roast since 2019.
In June 1990, Kevin and Bean secretly arranged for a friend to pretend to confess to killing his girlfriend during their "Confess Your Crime" segment. The hoax resulted in investigations by the Sheriff's Department, the FCC, NBC's "Unsolved Mysteries" and other news media. The hoax was exposed 10 months later after KROQ had unknowingly hired the caller, Doug "the Slug" Roberts, as a DJ and the three were heard talking about the hoax on a monitored phone line at KROQ. Kevin and Bean paid the Sheriff's Department $12,170 for the cost of the investigation, and performed 149 hours of community service to compensate for the 149 hours the homicide detective spent on the case. KROQ received a letter of reprimand from the FCC for the incident; the lightest punishment the FCC could give.[39][40]
In 1997, KROQ/Infinity merged with CBS, later changing its name to CBS Radio.
Later history (2000–2016)
Originally located at 117 S. Los Robles Avenue in Pasadena, the station moved to 3500 W. Olive Avenue in Burbank in 1987 as part of the purchase agreement and to be closer to the music industry. In 2002, the station was moved to a facility at 5901 Venice Boulevard in the Crestview neighborhood in West Los Angeles.
Unlike most other (Class B, but with grandfathered greater than B facilities) FM stations in Los Angeles whose transmitters are atop Mount Wilson, KROQ's (Class B) transmitter is located on Tongva Peak in Glendale at an altitude of 2,650 ft., which results in somewhat weaker signal coverage.
In 2004, KROQ began broadcasting in HD Radio. On February 20, 2006, KROQ added streaming music from the radio station to its website. On June 9, 2006, KROQ launched an HD sub-carrier, KROQ HD-2, which airs new wave and alternative tracks from the 1980s which were popular during KROQ's heyday (and is also branded "KROQ 2: Roq of the 80s").
In February 2010, CBS Radio, which controlled the live stream, blocked access for listeners outside of the United States.
Steve Jones came to KROQ from Indie 103.1 with a Sunday night show called "Jonesy's Jukebox", which ran from 7 to 9PM during 2010–2013 before moving to KLOS.[44]
In February 2015, KROQ severed ties with Boyd "Doc on the Roq" Britton and Lisa May after deciding to drop news and traffic. The news came as a shock for longtime listeners as Doc on the Roq had been reporting news for the station for 27 years while Lisa May had been reporting traffic for the past 24 years. Fans took to Facebook to boycott the station for not renewing their contracts.[45]
Management and audience changes (2017–present)
On February 2, 2017, CBS Radio announced it would merge with Entercom.[46] The merger was approved on November 9, 2017, and was consummated on November 17.[47][48]
After a 28-year run at the station, Senior VP of Programming Kevin Weatherly exited the station to start a new role as Spotify's new Head of North American Programming. Mike Kaplan replaced Weatherly at KROQ in February 2020.[49]
On March 18, 2020, Kevin Ryder announced on Twitter that he, Allie MacKay, Jensen Karp, producer Dave Sanchez and contributor Jonathan Kantrowe, had all been let go from the morning show.[50][51] The show would be replaced by afternoon hosts Ted Stryker and Kevin Klein.[52] In September 2020, the show would be added on sister stations KVIL in Dallas, KITS in San Francisco, and KRBZ in Kansas City via syndication as part of a company initiative to expand networked programming among the company's alternative stations due to COVID-19 pandemic-related cutbacks and layoffs.[53]
The firing of Ryder marked a new chapter for KROQ under the leadership of brand manager Mike Kaplan. Kaplan previously served as program director of iHeartMedia's KYSR from 2013 [54] to 2018.[55]
By the end of the Weatherly era, KROQ had essentially shifted to a classic alternative format that leaned heavily on heritage acts. Weatherly added new titles to the playlist very conservatively. Kaplan's strategy differed from Weatherly's; he immediately shifted the playlist to focus on alternative pop, with heavy airplay of artists including Billie Eilish, Machine Gun Kelly, Post Malone, Powfu, 24kGoldn, Beabadoobee and Dominic Fike. The station also decreased airplay of most 1990s and 2000s alternative titles and artists that defined the station during its heyday, including System of a Down and Muse. The changes drew ire from cultural critics and former KROQ on-air talent, followed by a steep ratings decline.[56]
Weatherly would return to KROQ as Senior Vice President of Programming in May 2022. Since then, the station has greatly reduced its focus on alternative pop and has increased airplay of classic alternative tracks from the 1990s and 2000s.
On October 5, 2024, KROQ introduced a new electronic dance music show, KROQ EQ, on Saturday nights, with Justice performing a guest DJ set for its premiere edition.[57]
Awards
KROQ was awarded Radio Station of the Year in 1992 and 1993 by Rolling Stone magazine readers poll issues.
In 2007, the station was nominated for the top 25 markets Alternative station of the year award by Radio & Records magazine.
Other nominees included WBCN in Boston, Massachusetts; KTBZ-FM in Houston, Texas; KITS in San Francisco, California; KNDD in Seattle, Washington; and WWDC in Washington, DC.[58]
KROQ was the recipient of an Alternate Contraband Award for Major Market Radio Alternative Radio Station of the Year 2012.
KROQ was inducted into the Rock Radio Hall of Fame in 2014.
HD Radio
KROQ broadcasts a second HD Radio subchannel, with KROQ-HD2 airing The ROQ of the 80's, which features classic rock from the 1980s. In August 2018, Entercom announced it would re-launch the subchannel, adding former KROQ personalities Freddy Snakeskin and Tami Heide as DJs.[59] In 2020, KROQ activated an HD3 subchannel, which aired a new alternative rock format branded as "New Arrivals." On September 23, 2022, the HD3 channel was dropped from the broadcast lineup entirely.
KROQ Almost Acoustic Christmas, first held in December 1989. The festival was initially called KROQ Xmas Bash. Due to the COVID-19 pandemic, there were no editions of the Almost Acoustic Christmas for 2020 and 2021.
KROQ Weenie Roast, first held in June 1993; however, this festival had been presented in May from 2005 to 2009 and again from 2012 to 2018. Due to the COVID-19 pandemic, there have been no editions of the Weenie Roast since 2019.
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