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KALI
West Covina, California;
Broadcast area	Greater Los Angeles
Frequency	900 kHz
Branding	KALI 900 AM
Programming
Format	Mandarin Chinese
Ownership
Owner	Multicultural Broadcasting; (Multicultural Radio Broadcasting Licensee, LLC);
History
First air date	September 25, 1963; 61 years ago
Former call signs	KWCR (1961); KGRB (1961–96); KRRA (1996–99);
Technical information
Licensing authority	FCC
Facility ID	56779
Class	D
Power	5,000 watts day; 150 watts night;
Transmitter coordinates	34°1′48″N 117°43′39″W / 34.03000°N 117.72750°W
Links
Public license information	Public file; LMS;
Website	Multicultural Broadcasting

KALI (900 kHz) is a commercial AM radio station licensed to West Covina, California, and serving the eastern suburbs of Los Angeles. The station is owned by Multicultural Broadcasting and broadcasts Mandarin Chinese and other ethnic programming.

By day, KALI broadcasts at 5,000 watts. As 900 AM is a Mexican clear channel frequency reserved for XEW-AM in Mexico City, KALI reduces power to 150 watts at sunset. It uses a directional antenna with a three-tower array. The transmitter is on East Olive Avenue in Chino.^[3]

History

KGRB

The station was put on the air by former KTLA contract engineer^[4] Robert Burdette and his wife Gloria on September 25, 1963 (with call letters standing for Gloria and Robert Burdette). The station was a daytimer, broadcasting with 250 watts, and required to sign off at sunset.

It gained an FM sister station when Burdette acquired KSGV from the San Gabriel Valley Broadcasting Company and rechristened it KBOB on January 1, 1967. The stations promoted themselves as "KGRB, KBOB, The Twin Voices of The (San Gabriel) Valley".

Burdette, who had once been an engineer for Tommy Dorsey and other big band artists, programmed a big band and adult standards format for KGRB.^[5] The station featured a library including original 78 rpm recordings.^[4] KGRB was authorized to increase its daytime power to 500 watts in 1975, though the higher power level did not take effect until 1977. KGRB and KBOB became only partial simulcast partners in 1977 when, to satisfy FCC regulations, KBOB programs began to originate for five hours a day from the University of La Verne campus.^[6]

In 1994, after Burdette suffered a stroke, KGRB was put into a conservatorship. Steve Ray (who had worked at KCLU, KLIT, KMPC, and KRCI) was brought in to manage the stations. He made KGRB an NBC Radio network affiliate, renaming it "AM 90 NBC". Ray was in the process of acquiring the KNBC (AM) call letters, but the format ended on December 28, 1995, when a court-appointed conservator took over.^[7]

KRRA

The conservator leased KGRB and KBOB to El Dorado Broadcasting, and KGRB reemerged at the start of 1996 with a Regional Mexican format as "El Ranchito".^[8] A new KRRA call sign debuted on May 6.

Later in 1996, El Dorado bought the combination outright, but it did not hold on to the cluster for long, selling KRTO (the renamed KBOB) to Cox Radio and then selling KRRA to Multicultural Broadcasting. On June 28, 1999, KRRA became KALI, call letters formerly associated with the 1430 AM frequency (which became KMRB).

KALI

In 2008, Multicultural was forced to place KALI in a trust, known as Transition Radio, when Multicultural's owner, Arthur Liu, acquired KHIZ television.^[9] The FCC does not permit one owner to hold too many media outlets in the same market.

When Multicultural sold KYPA 1230 AM, it was able to reclaim KALI from the trust. It changed the programming of the station to Mandarin Chinese and other ethnic shows.

References

^ Broadcasting & Cable Yearbook 1993, Broadcasting & Cable, 1993. p. B-54. Retrieved April 27, 2019.
^ "Facility Technical Data for KALI". Licensing and Management System. Federal Communications Commission.
^ Radio-Locator.com/KALI-AM
^ ^a ^b Brown, James (April 24, 1977). "Burdette: He Strikes Up the Bands". Los Angeles Times. Retrieved April 28, 2019.
^ Champlin, Charles (April 3, 1975). "Captured by KGRB". Los Angeles Times. Retrieved April 28, 2019.
^ McPhillips, William (July 27, 1978). "Big-Band Swing Gets a Push". Los Angeles Times. p. 6. Retrieved April 28, 2019.
^ "Station Silenced". Los Angeles Times. December 29, 1995. p. F2. Retrieved April 28, 2019.
^ Lopetegui, Enrique (August 16, 1996). "Radio Ritmo Has Rock--but Not Salsa". Los Angeles Times. Retrieved April 28, 2019.
^ "Spanish-Language KALI Returns to Liu's World-Class Co". InsideRadio. June 2, 2016. Retrieved April 28, 2019.