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KLUC-FM
Las Vegas, Nevada;
Broadcast area	Las Vegas metropolitan area
Frequency	98.5 MHz (HD Radio)
Branding	98.5 KLUC
Programming
Format	Top 40 - CHR
Subchannels	HD2: Sports gambling "98.5 HD2 The Bet"; HD3: Regional Mexican "Fiesta 98.1";
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC);
Sister stations	KMXB; KXNT; KXQQ-FM;
History
First air date	1963; 61 years ago
Former call signs	KRBO-FM (CP - 1961–62)
Call sign meaning	"Lucky"
Technical information
Licensing authority	FCC
Facility ID	47744
Class	C
ERP	100,000 watts
HAAT	360 meters (1,180 ft)
Transmitter coordinates	36°00′29″N 115°00′22″W / 36.008°N 115.006°W
Translator(s)	HD3: 98.1 K251BS (North Las Vegas)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy); Listen live (via Audacy) (HD2); Listen live (HD3);
Website	www.audacy.com/kluc; www.audacy.com/thebetlasvegas (HD2); fiestaradiolasvegas.com (HD3);

KLUC-FM (98.5 MHz) is a commercial radio station in Las Vegas, Nevada, airing a Top 40/CHR format. Owned by Audacy, Inc., the station's studios are on South Tenaya Way at West Warm Springs Road in Spring Valley, using a Las Vegas address.

KLUC-FM is a Class C station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations.^[2] Its transmitter is off Mountain Tower Road, atop Black Mountain in Henderson.^[3] KLUC-FM broadcasts using HD Radio technology. Its HD2 subchannel carries a sports betting format from the BetQL Network. The HD3 subchannel airs a Regional Mexican music format known as "Fiesta 98.1," which feeds FM translator K251BS at 98.1 MHz.^[4]

History

Early years

Rainbow, Inc., owner of KRBO 1050 AM (later KXST 1140 AM), obtained a construction permit for a new FM radio station in Las Vegas on March 22, 1961. The unbuilt station, originally dubbed KRBO-FM, was sold along with the AM station to Meyer (Mike) Gold the next year. The AM station switched its call sign to KLUC, standing for "Lucky," a popular word in the gambling city of Las Vegas.

The FM station signed on the air as KLUC-FM in 1963; 61 years ago (1963).^[5] In its early years, KLUC-FM largely simulcast its AM sister station, which was a daytimer. When KLUC 1050 had to go off the air at night, KLUC-FM continued broadcasting. KLUC-FM was powered at less than 6,000 watts, a fraction of its current output. The studios were on Industrial Road and the stations were network affiliates of CBS Radio.^[6]

Top 40

The two stations were acquired by the KLUC Broadcasting Company in 1970.^[5] The company was renamed Western Cities Broadcasting in 1979 to reflect its station holdings in Las Vegas; Tucson, Arizona; and Sacramento, California.^[5] As more people acquired FM receivers, KLUC-FM grew in popularity. Western Cities was able to make the station's Top 40 format a ratings and revenue leader, starting in the late 1970s.^[7]^[8]

Western Cities was acquired by Nationwide Communications in 1985.^[9] Nationwide Communications was a subsidiary of Nationwide Insurance.

Changes in ownership

In 1996, KLUC-FM and KXNO (the former KLUC AM) were sold by Nationwide for $11 million to American Radio Systems of Boston. At the time, Nationwide noted that owning stations in Las Vegas did not fit its corporate strategy of concentrating on owning broadcast properties in the nation's 25 largest media markets.^[10]

KLUC-FM continued to play a slightly broader mix than a typical Top 40 station. It was also the recognized primary commercial outlet for urban contemporary and rhythmic music in the city, playing more rap in the evenings.^[11] In 1998, American Radio Systems merged with CBS Radio. Around the same time, KLUC-FM returned to a more mainstream Top 40 sound.

On February 2, 2017, CBS Radio announced it would merge with Entercom.^[12] The merger was approved on November 9, 2017, and was consummated on November 17.^[13]^[14] In 2021, Entercom changed its name to Audacy, Inc.

Personalities

Weekdays begin with Chet Buchannan and Mikalah Gordon. Buchanan has done wake-ups on KLUC-FM since 1999. Gordon had previously hosted mornings on Channel Q, Audacy's LGBTQ channel and is a former American Idol contestant.^[15] In afternoon drive time, Bru is heard.

The station carries two nationally syndicated programs on weekdays. The Julia Show with Julia Lepidi is in middays.^[16] And the Tino Cochino Show airs in the evening.