The new airline brand was created to better compete with the low-cost airlines which have taken a significant market share of Air France's regional routes. Régional operated with 44 aircraft to 38 destinations; Brit Air had 39 aircraft and served 32 destinations; and Airlinair served 26 destinations with its 24 aircraft; a combined total of 107 aircraft.
In July 2015, Air France–KLM announced the formalization of its merger for 2017 of the Brit Air, Régional and Airlinair brands under the Hop! Brand, after having already legally grouped its structures under the eponymous company, thereby reducing its costs.[5]
In October 2018, it was reported that HOP! would face restructuring measures, including the merger of all operations under the AF flight codes of parent Air France and a revision of the operated aircraft types.[6]
In February 2019, Air France announced that HOP! services would be rebranded as "Air France Hop".[7] The first aircraft received the revised livery - being the one of Air France with small HOP! titles added - in May 2019.[8]
On 1 September 2019, all HOP! flights moved to operate under the Air France brand and flight code. All aircraft will be gradually repainted into the Air France livery.[4] In December 2020, it was announced that HOP! would be restructured as a smaller feeder carrier. This new plan would see HOP! disappearing as a separate brand from Air France, transferring its Paris-Orly hub to Transavia France, and retiring its Bombardier CRJ fleet.[9]
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