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WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina.[2] Licensed to Beech Mountain, North Carolina, United States, the station is currently owned by Curtis Media Group and features programming from CBS News Radio.[3]
After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that station's Call sign to WECR and started WECR-FM, along with buying WXIT.
In 2003, the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member) for $2.2 million.[4]
This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA & WZJS for a price of $2.2 million,[5] and WMMY (from Dale Hendrix) in 2004 for $1.58 million.[6]
Aisling went into receivership, and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.[7] Later in the year, Curtis Media Group purchased the stations.[8]
On February 24, 2013, WECR-FM changed formats from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM. On February 28, 2014, the station changed callsigns to the current WWMY.
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