WWMP

For 103.3 in Waterbury, Vermont (2005–2024), see WIXM (FM).
"WLFE-FM" redirects here. For the radio station in Cutler Bay, Florida, see WLFE.

WWMP
Broadcast areaBurlington-Plattsburgh area
Frequency102.3 MHz
BrandingRock 102.3
Programming
FormatMainstream rock
Ownership
Owner
  • Radio Broadcasting Services, Inc.
  • (Lake Champlain Broadcasting Inc.)
WIFY, WIXM
History
First air date
April 1970; 54 years ago (1970-04) (as WWSR-FM)
Former call signs
  • WWSR-FM (1970–1980)
  • WLFE (1980–2000)
  • WLFE-FM (2000–2010)
  • WIER (2010–2012)[1]
  • WIXM (2012–2024)
Call sign meaning
former call sign of WIXM (103.3 FM), which was formerly branded "MP103"
Technical information[2]
Licensing authority
FCC
Facility ID34811
ClassC3
ERP20,000 watts
HAAT111 meters (364 ft)
Transmitter coordinates
44°45′53.1″N 73°35′14.5″W / 44.764750°N 73.587361°W / 44.764750; -73.587361
Repeater(s)
Links
Public license information
WebcastListen live (via TuneIn)
Websiterock1023fm.com

WWMP (102.3 FM) is a radio station licensed to Grand Isle, Vermont, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a mainstream rock music format known as "Rock 102.3". Its programming is also simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier, and separately-owned WKAF (1420 AM) in St. Albans.

WWMP has an effective radiated power (ERP) of 20,000 watts. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in Colchester, its transmitter is on Beartown Road in Beekmantown, New York, about ten miles north of Plattsburgh.[3]

History

WWSR-FM "Stereo 102" and WLFE-FM country

The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR.[4] Its format was adult contemporary music using the automated "Hit Parade" service, calling itself "Stereo 102". In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.

Active rock format (2008–2012)

The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.[5]

In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.

On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".[1]

Hot adult contemporary (2012–2024)

Logo as "Mix 102.3"

WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012.[6] The station played only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.

Mainstream rock (2024–present)

On September 12, 2024, the mainstream rock format of WWMP (103.3 FM) moved to WIXM; the two stations would swap call signs on September 18. With the move, the station also inherited WWMP's simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier.[7]

References

  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 7, 2010.
  2. ^ "Facility Technical Data for WWMP". Licensing and Management System. Federal Communications Commission.
  3. ^ Radio-Locator.com/WWMP
  4. ^ Broadcasting Yearbook 1977 pg. C-216
  5. ^ "Winter 2008 Station Information Profile". Arbitron.
  6. ^ [1] Mix 102.3 Facebook[dead link‍]
  7. ^ Rock 103.3 Burlington on the Move Radioinsight - September 12, 2024


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