WGTR originally from a small tower in a residential area of Natick. However, Garabedian had long hoped to expand WGTR into Boston itself. In 1980, he won a construction permit to move to a five-tower setup in Ashland, operating at 25,000 watts during the day. This gave it adequate coverage of most of the Boston area. Plans called for WGTR to power down to 2,500 watts at night to protect KYW in Philadelphia and WBZ in Boston; the latter station operated at adjacent 1030 AM. Westinghouse Broadcasting, owner of both KYW and WBZ, complained that the Ashland site would not provide enough protection for those stations. As a result, WGTR was only allowed to operate at 1,700 watts at night.
The station was sold to Satellite Radio Network in 1987, becoming WBIV, a Spanish languagereligious station.[4] WBIV swapped ownership with the permit for WBMA in Dedham in 1994, eventually moving its programming to WBMA's facility on 890 AM (now WAMG) later that year.[4] As WBMA at that time refused to allow WBIV's new owner, Family Radio,[4] to remain at the Ashland site,[8] 1060 would thus leave the air November 3, 1994, following a transitional period in which WBMA operated in the daylight hours and WBIV at night.[4]
Alex Langer bought the WBIV license in 1995, and leased it to Great Commission Broadcasting, who returned it to the air February 6, 1997, as WJLT, a 1,000-watt daytime-only religious station operating from WKOX (now WXKS)'s tower in Framingham.[4] In 1999, Langer changed the call letters to WMEX,[9] and the station announced a format swap with what had been WRPT (now WSRO), once again adopting a talk format.[10] This took effect on-air January 24, 2000, accompanied by a power boost to 40,000 watts from Framingham.[11]
In 2001, Langer leased the station to asset manager Brad Bleidt, who changed the calls to WBIX and implemented a business talk format.[4] Bleidt bought the station outright in 2003 for $13.8 million[12] and poured most of his efforts into making WBIX a 24-hour operation once again. In 2004, WBIX began nighttime operations from its old site in Ashland, operating at 2,500 watts.[4]
However, soon after a party celebrating the launch of nighttime operations, Bleidt sent a taped confession to the Securities and Exchange Commission admitting that he had turned his asset management firm into a massive Ponzi scheme. He admitted to bilking his clients out of "tens of millions of dollars" since 1984. He also admitted to using part of the stolen money to buy WBIX. The scam would have lasted longer had a Greek Orthodox church not asked for the $1.5 million it had invested with him.[13] Bleidt ultimately pleaded guilty to mail fraud and money laundering and was sentenced to 11 years in prison.[14]
Bleidt had planned to sell the station to real estate investor Chris Egan in 2004.[12] However, after Bleidt's confession and arrest, all of his assets, including WBIX, were placed into receivership. The receiver asked Langer to take over day-to-day operations again. Langer bought the station outright in 2006.[4]
Holy Family Communications announced its acquisition of the station on July 12, 2010, with plans to implement Catholic programming.[15][16] After the sale's completion on September 15, 2010, WBIX went silent.[17] The call letters were changed to WQOM on September 20; on November 1, it went on air shortly before 8:00 a.m. with inspirational music followed by a Mass conducted by Cardinal Sean O'Malley. He welcomed the new station to the air.[17] (The station briefly tested on September 16, with programming including a recitation of the Rosary and Catholic talk shows.) Holy Family did not acquire the lease of the Framingham transmitter and studios from Alex Langer (as he continued to operate WSRO from that location); as a result, the station began broadcasting full-time from Ashland for the first time in 15 years and increased its daytime power to 50,000 watts.[18]