Logo under conservative talk format, used until 2024.
From April 13, 1998, until March 2004, the station aired Radio Disney, a format targeted towards tweens and young teens.
On June 25, 2024, WVNT dropped their previous conservative talk format and began stunting with a loop of "Pop" by NSYNC; this led into a flip to contemporary hit radio as "Pop! Radio" on June 28 at 10 AM; this was predicated by Seven Mountains Media applying for new callsign WPKB for the station, and Seven Mountains operates a network of stations under that exact brand in each of their other markets, right down to running the exact same stunt before each and every launch.[2] The station brands as "Pop! Radio 103.5" in reference to its translator at 103.5 FM.
