The station was first issued a construction permit in the fall of 1940, as WFCI, to the Pawtucket Broadcasting Company on 1390 kHz, with a transmitter site in Lincoln.[1] However, as of March 1941, most stations on 1390 kHz, including the not-yet-operational WFCI, were moved to 1420 kHz, because of the implementation of the North American Regional Broadcasting Agreement.[2]
The station call letters reflected the station's founder and president, Frank Cook. This was the second Pawtucket station to hold the WFCI call sign, as an earlier WFCI, founded by Cook in 1926, had also been WFCI until changing to WPAW two years later. With the reappearance of the historic WFCI call sign, the 1941 station was commonly referred to as "The New WFCI".[3] The station began regularly scheduled programming on April 28.[4] W. Paul Oury was general manager, and George Sutherland was program director.[5]
WFCI was one of four radio stations in the pre-World War II Providence market (the others being WPRO, WEAN and WJAR). WFCI was an affiliate of the NBC Blue network, which in 1943 became simply the Blue Network, and finally changed to the American Broadcasting Company (ABC) in 1945. WFCI added FM service on 101.5 MHz in about 1950; on that frequency today is WWBB.[6]
The station became a Colonial and Mutual affiliate as of April 5, 1941 (prior to that it had served as WEAN's overflow station).[7] WFCI moved to the Biltmore Hotel in Providence in 1949 and took over WEAN's ABC affiliation.[8]
WFCI was relicensed to Providence in 1950.
WPJB (1951–1954)
Frank F. Cook, owner of 70% of the station, died in an automobile accident on December 1, 1950.[9] WFCI was sold to the Providence Journal-Bulletin in 1951; the newspaper changed the call sign to WPJB, matching their radio station on 105.1 MHz (now WWLI).[10][11][12]
The Journal-Bulletin bought a second local station, WEAN in 1954.[13] However, the August 1941 adoption of the Federal Communications Commission (FCC)'s "duopoly" rule restricted licensees from operating more than one radio station in a given market.[14] Therefore, WPJB was taken off the air on October 9, 1954, the day the Journal-Bulletin began operating WEAN;[15] the FCC canceled the license on October 20.[16] The ABC affiliation returned to WEAN, and WPJB-FM continued operations under its existing call sign.[15]
The vacated assignment for 1420 AM was soon reused, when WBSM in New Bedford, Massachusetts, was given permission to move to 1420 kHz in 1956, where it remains to this day.
^"United States station assignments by frequency", Arrangement between the United States of America, Canada, Cuba, the Dominican Republic, Haiti, and Mexico, comprising recommendations of the North American Regional Radio-Engineering Meeting (supplemental to North American Regional Broadcasting Agreement, Habana, 1937). Signed at Washington January 30, 1941; effective March 29, 1941, page 1439.