WORC (AM)

WORC
Broadcast areaCentral Massachusetts
Frequency1310 kHz
BrandingLa Mega 106.1
Programming
Language(s)Spanish
FormatTropical music
Ownership
OwnerGois Broadcasting LLC
History
First air date
February 14, 1925; 99 years ago (1925-02-14)
Former call signs
  • WKBE (1925–1929)
  • WORC (1929–1930)
  • WORC-WEPS (1930–1933)
Former frequencies
  • 1310 kHz (1925–1928)
  • 1200 kHz (1928–1933)
  • 1280 kHz (1933–1941)
Call sign meaning
Worcester
Technical information[1]
Licensing authority
FCC
Facility ID15858
ClassB
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
42°13′19.34″N 71°49′0.26″W / 42.2220389°N 71.8167389°W / 42.2220389; -71.8167389 (WORC)
Translator(s)106.1 W291DB (Worcester)
Links
Public license information
WebcastListen live
Websitewww.mimusicaboston.com/megaworcester

WORC (1310 kHz) is an AM radio station in Worcester, Massachusetts, United States, owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 watts during the day and 1,000 watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical music format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).

History

A one-time affiliate of both the CBS and ABC radio networks, WORC from 1955 until 1984 had a top 40 format. In late 1984, the station began programming country music. When the station was purchased by The Davis Advertising Company of Worcester in 1989, the format became oldies, as management attempted to re-create the excitement of WORC's early rock and roll years. By August 1994, the oldies format was gradually being phased out in favor of a talk format. Davis eventually sold WORC to the present owners who instituted the current format.

Translator

Broadcast translator for WORC
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinates FCC info
W291DB 106.1 FM Worcester, Massachusetts 138941 145 D 42°13′28″N 71°52′49″W / 42.22444°N 71.88028°W / 42.22444; -71.88028 (W291DB) LMS

References

  1. ^ "Facility Technical Data for WORC". Licensing and Management System. Federal Communications Commission.


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