Vercel is an American cloud application company. The company created and maintains the Next.js web development framework.[1]
Vercel provides developer tools, frameworks, and cloud infrastructure to build and maintain websites.[2] It is the maker of v0[3] and AI SDK.[4]
The company maintains a free open-source library for building AI-generated products.[5]
History
Vercel was founded by Guillermo Rauch in 2015 as ZEIT.[6][7] Rauch had previously created the realtime event-driven communication library Socket.IO[8] and Next.js, the open source framework that Vercel optimized for their platform. [1] ZEIT was rebranded to Vercel in April 2020, although it retained the company's triangular logo.[6][9]
In June 2021, Vercel raised $102 million in a Series C funding round.[10] In 2023, Vercel released an AI web development tool called v0 that creates web applications with natural language prompts;[3] it won a 2025 Webby Award for developer tools.[11] In 2023, Vercel released a software development kit called AI SDK[12] designed to allow developers to build conversational streaming interfaces in JavaScript and TypeScript.[13] In May 2024, Vercel raised $250 million in a funding round which valued the company at $3.25 billion.[3]
Acquisitions
On December 9, 2021, Vercel acquired Turborepo.[14]
On October 25, 2022, Vercel acquired Splitbee.[15]
On July 8, 2025, Vercel acquired NuxtLabs.[17][18]
Architecture
Vercel's architecture is built around composable architecture, and deployments are handled through Git repositories, the Vercel CLI, or the Vercel RESTAPI. Vercel is a member of the MACH Alliance.
Deployments through Vercel are handled through Git repositories, with support for GitHub, GitLab, and Bitbucket repositories.[b 1] Deployments are automatically given a subdomain under the vercel.app domain,[19] although Vercel offers support for custom domains for deployments.[b 1]
In 2025, Vercel introduced a web application infrastructure model called Fluid that enables an instance in a local region to handle multiple requests concurrently, similar to a traditional server, while also maintaining the elasticity of serverless systems.[21]
