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The Simplo was an American high wheeler automobile manufactured from 1908 until 1909 by the Cook Motor Vehicle Company in St. Louis, Missouri.[1]
Cook Motor Vehicle Company of St. Louis advertised the Simplo as The biggest automobile value in America. Several variations were offered; air or water-cooled 2-cylinder engines and both solid or pneumatic tires. The Simplo featured a friction transmission, double chain drive and right-hand wheel steering on the runabout, priced at $600, equivalent to $12,400 in 2024.[1][2][3]
In 1909, roadster and surrey models were added, but after a year of trying, the Cook Motor Vehicle Company decided to become a multi-marque automobile dealership.[1]