The parent organisations demerged their United Kingdom marketing operations in 1976. The announcement of this action was as follows:
Since 1932 the products of the Companies of the Royal Dutch/Shell Group and of The British Petroleum Group have been marketed in the UK through the agency of Shell-Mex and B.P. Ltd. In that year the company's business amounted to about 3 million tons, out of a total UK market of some 7 million tons.
The activities of this most successful enterprise have extended greatly over the years. In 1970 Shell-Mex and B.P. Ltd. supplied 40 million tons of the UK petroleum market, amounting to a total of 100 million tons.
In the majority of countries outside the UK. Shell and BP have always each marketed their products through their own entirely separate organisations and it has been decided that Shell and BP marketing operations in the UK should now be brought more into line with this pattern over the next 4–5 years.
Since 1966, the Shell and the BP Service Station networks have been managed by separate sales organisations within Shell-Mex and B.P. It is now proposed to extend this 'brand streaming' progressively to cover all products and all market sectors. This will ultimately lead to the establishment of two viable marketing organisations within Shell-Mex and B.P. thus facilitating the termination of the agency agreement.
The National Benzole Company will continue to trade under the National brand and will form part of the BP marketing organisation.
The Supply, Storage and Delivery functions, and the Computer and other services, will be the object of further detailed study once brand streaming of direct trade is substantially complete and a plan for the treatment of Authorised Distributors is agreed. Should it be decided that these functions should continue for a period after the transfer of the sales activities, then these will continue to be carried out by Shell-Mex and B.P.
The employees of Shell-Mex and B.P. will be redeployed within the separate marketing organisations and redundancies will not arise as a result of this re-organisation.[citation needed]
