This single-story Shell station, in the shape of a giant scallop shell, was built by R.H. Burton and his son, Ralph, in 1930 at Sprague and Peachtree Streets in Winston-Salem. The owners of the oil company decided to attract customers through a series of shell-shaped service stations. They built at least eight in the Winston-Salem area, but the station at Sprague and Peachtree is the only one remaining. The Shell station speaks to the literalism prevalent in some advertising during the 1920s and 1930s.[2][3]
Preservation
Preservation North Carolina, an organization dedicated to the preservation of historic sites, spent one year and $50,000 to bring the landmark station back to its original condition. Workers removed layers of faded yellow paint to reveal the Shell's original yellow-orange color. The original front door was repaired and a crack fixed that had been previously sealed with nothing more than black tar. The wooden, trellised shelter that housed the car wash and allowed cars to be washed and/or serviced in the shade was reconstructed as well. Quality Oil Company donated restored gas pumps and replica lamp posts to help finish off the restoration. The landmark now serves as a museum for Preservation North Carolina.[4][2]
^Brent Glass and Mary Alice Hinson (October 1975). "Shell Service Station"(PDF). National Register of Historic Places - Nomination and Inventory. North Carolina State Historic Preservation Office. Retrieved 2014-11-01.
