The Signal was founded Saturday, March 25, 1905 as a weekly. It was edited by R. M. Watson. The paper was a tabloid format and cost $2.00 for a year's subscription.
On May 11, 1907 the newspaper changed to a broadsheet format. Since then, the Signal has changed formats numerous times.[3][4]
Erle Norton Hurd sold the Seaside Signal in 1927 to Max Schafer Sr. along with Raymond Herald owners C.S. Beall and Harry Beall.[5] Schafer Sr. operated the paper with his son Max Schafer Jr. for decades until selling it in 1974. The new owners were H.H. Publishing Co., a corporation operated by three publishers: Dave Juenke, Walter Taylor and Lee Irwin.[6]
In 1980, Juenke sold the Signal to Scripps-Ifft Newspapers Inc.[7][8] The company sold the newspaper to Swift-Pioneer Publishing Co. in 1983.[9] Swift-Pioneer at some point became Swift Communications, who sold the Seaside Signal in February 2003 to Kyle Larson, who sold it again in June 2005 to Tom and Annie Mullen and Gary and Sue Stevenson of Sheridan, Wyo., and Robb and Jenn Hicks of Buffalo, Wyo. The newspaper changed ownership for fourth time in seven years when in October 2007 it was sold to Country Media, Inc.[10] In 2013, the paper was acquired by EO Media Group.[11]