The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation:
Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion in January 2022. Since 2011, Apple has been the world's largest company by market capitalization except when Microsoft held the position between January and June 2024.[1]
Bob Mansfield – 2005–2012 – former SVP of Mac and Devices Hardware Engineering (later Technologies),[5] from July 2013, retained for "special projects"
Other contributors
Mark Davis, software engineer and language programmer who started his career at Apple
FileMaker Inc. – Apple subsidiary that designs and releases database applications
Kaleida Labs – (founded 1992) a partnership co-founded with IBM as a result of the historic 1991 AIM alliance, meant to explore the creation of multimedia platforms
AlgoTrim – (bought August 2013), a Swedish data compression company, especially focused on still/video image compression, founded by Anders Berglund, Anders Holtsberg, and Martin Lindberg in 2005.
AuthenTec – (bought July 2012), security hardware and software for PCs and mobile device company, founded in 1998.
Beats Electronics – (bought August 2014), music headphones and streaming service
Chomp – (bought February 2012), an appsearch engine company, founded by Ben Keighran and Cathy Edwards in 2009.
Cue – (bought October 2013), a personal assistant app company, founded by Daniel Gross and Robby Walker in 2010.
Emagic – (bought July 2002), music software and hardware company, best known for its music sequencer, Logic.
Embark – (bought August 2013), a startup company focused on developing transit information apps for user public transportation navigation in major US cities, founded by John Hering, David Hodge, Taylor Malloy, and Ian Leighton in 2011.
FingerWorks – (bought early 2005), a gesture recognition company, founded by John Elias and Wayne Westerman in 1998.
HopStop – (bought July 2013), an online transit guide with subway, bus directions, and maps, founded by Chinedu Echeruo in 2005.
Lala – (bought December 2009), online music store company, founded by Bill Nguyen.
Locationary – (bought July 2013), a Canadian crowdsourced location data management company, founded by Grant Ritchie in 2009.
Matcha – (bought August 2013), a second screenTV/video startup, previously available as a media discovery iOS app (closed in May 2013), founded by Guy Piekarz, Ilan Ben Zeev, and Paul Petrick in September 2010.
NeXT – (bought December 1996), computer company, founded in 1985 by Apple Inc. co-founder Steve Jobs after he was fired from Apple the same year. Current macOS, iOS, watchOS, and tvOS operating systems are largely built on its programming environment standard, OpenStep. Early versions of Mac OS X Server (codename Rhapsody) were OPENSTEP with a Mac-look and feel.
Nothing Real – (bought February 2002), a high-end digital effects software development company for the feature film, broadcast and interactive gaming industries, founded by Allen Edwards and Arnaud Hervas in October 1996.
Particle – (bought September 2012), a HTML5web app company, founded by Ericson de Jesus, Cole Rise, and Aubrey Anderson in 2008.
Passif Semiconductor – (bought August 2013), an Oakland, California based semiconductor company specializing in low energy wireless chips, founded by Ben Cook and Axel Berny in 2007.
PrimeSense – (bought November 2013), an Israelifabless semiconductor company specializing in 3D sensing, founded by Aviad Maizels, Alexander Shpunt, Ophir Sharon, Tamir Berliner and Dima Rais in 2005.
Redmatica – (bought June 2012), an Italian music editing software company, known for Keymap Pro sampler software, founded by Andrea Gozzi in 2004.
Topsy – (bought December 2013), a US data analytics company, founded by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani, Justin Foutts in 2007.
WiFiSlam – (bought March 2013), an indoor location services company, founded by former Stanford students Darin Tay, Joseph Huang, Jessica Tsoong and Dave Millman in 2011.[6]
Design
Design motifs – design elements intrinsic to Apple Inc. products.
Typography of Apple Inc. – typography and typefacesused by Apple Inc. in its marketing and operating systems
Media
Media events – special events where Apple Inc. announce the release of their products and services. Usually, this is done by Apple's current CEO often featuring other executives, previously most notably Steve Jobs.
Stevenote – keynote addresses, usually held at the beginning of media events, where former CEO Steve Jobs would announce the release of new Apple products. Noted for his idiosyncratic style of presenting, and also for his "One More Thing..." surprise announcements at the end.
Advertising – various Apple Inc. advertising techniques and campaigns.
Think different – specific TV & print ad campaign, inferring how Macs do things differently (meaning better) to other computers used in the home and small to medium-sized businesses.
Get a Mac – TV ad campaign, humorously inferring the superior nature of a Mac vs. Windows PC.
iPod advertising – various iPod ad campaigns since its initial release in 2001.
Apple-related
Apple community – the many various online websites and offline groups where Apple Inc.'s products and services are discussed and analyzed, as well as future products rumored about.
Apple Campus – the Cupertino, California-based set of buildings forming the basis of Apple Inc.'s main campus business headquarters, where most office staff are based. A new, mostly single building, called Apple Campus 2, opened in 2017.
Xslimmer – macOS utility application developed by LateNiteSoft, designed to tweak universal binaries applications by stripping the binary from either its PowerPC or Intel code (depending on the system architecture used), in order to save hard disk space.
Rosetta – a dynamic binary translator application for Mac OS X allowing many PowerPC apps to run on certain Intel-based Macs without modification. Released in 2006 for the transition from PowerPC to Intel processors on the Macintosh platform, but it was dropped in Lion so Snow Leopard is the last version of Mac OS X that is able to run PowerPC-only applications.
Mac 68K emulator – lower level program, similar in purpose to Rosetta, but instead used during the transition from 680x0 to PowerPC processors.
Star Trek – code name of prototype project between Apple and Novell from February/March 1992 to 1993, which was to be a version of the classic Mac OS running as a GUI on Intel-compatible x86PCs on top of Novell's next in-development version of OS, DR DOS.
OSx86/Hackintosh – (from OS X and x86) is a collaborative hacking project to run OS X on non-Apple PCs with x86 architecture and x86-64 compatible processors. Computers built to run this type of OS X are often known as a Hackintosh or Hackbook (respectively, portmanteaus of words "hack" with "Macintosh" or "notebook computers").
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