Nutter Butter

Nutter Butter
Nutter Butter biscuits
Product typePeanut butter biscuits
OwnerMondelez International
CountryU.S.
Introduced1969; 56 years ago (1969)
MarketsUnited States and Canada
Previous ownersNabisco
Websitesnackworks.com/nutterbutter

Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International.[1][2] It is claimed to be the best-selling American peanut butter sandwich cookie, with around a billion estimated to be eaten every year.[3][4]

Brand history

Nutter Butter was launched in 1969.[5] The distinctive design was thought to have been created by William A. Turnier but Nabisco maintains that there is "no way of knowing who came up with the actual visual concept".[6]

2017

In December 2017, a Nutter Butter cereal line was launched by Post Consumer Brands.[7][8] It debuted at Walmart with a box retailing at around $4.[9]

2018

In October 2018, Krispy Kreme released Nutter Butter and Chips Ahoy! doughnuts which joined the pre-existing Oreo doughnuts.[10] The next year, in January 2019, chocolate fudge-covered Nutter Butters were released alongside similarly covered Oreos.[11]

2019

In May 2019, the CEO of Mondelez International, Dirk Van de Put announced in an interview with CNBC that the company was giving "serious consideration" to adding CBD to certain product lines such as Nutter Butter.[12] He did however say that adding CBD to its family brands "may not be in the company's best interest".[13]

In 2019, 7-Eleven started selling limited edition Nutter Butter lattes and doughnuts and A&W Restaurants launched Nutter Butter and Oreo flavored milkshakes and ice creams.[5][14] Among other products, Nutter Butter was noted as helping increase Mondelez's sales for the year, despite being one of the company's smaller brands.[15]

2021

In 2021, Nabisco announced it would launch a Nutter Butter version of the Oreo Cakesters in 2022.[16]

2023

In June 2023, Nutter Butter implemented a social media viral marketing strategy, unofficially dubbed "Nutter Butter Unhinged"[17] on social media platforms, including TikTok and Instagram. This strategy became massively popular on June 2024.

On June 18 2017, a squirrel mascot named Mr Nutterbutter was featured on Last Week Tonight with John Oliver.[18] It is unclear if the character was named after the cookie.

References

  1. ^ Kundu, Rhik (2 November 2018). "Mondelez set to bring global offerings to India". LiveMint. Retrieved 21 May 2019.
  2. ^ "Oreos vs. Nutter Butters: The Showdown". Carter Blood Care. 30 June 2016. Retrieved 21 May 2019.
  3. ^ "NUTTER BUTTER". Mondelez International Foodservice. Retrieved 21 May 2019.
  4. ^ Stall, Sam; Harry, Lou; Spalding, Julia (2004). The Encyclopedia of Guilty Pleasures: 1001 Things You Hate to Love. Quirk Books. p. 193. ISBN 1931686548.
  5. ^ a b T. L. Stanley (5 November 2019). "Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power". Adweek. Retrieved 12 July 2023.
  6. ^ Wallace, Emily (24 August 2011). "The story of William A. Turnier, the man who designed the Oreo cookie". Indy Week. Retrieved 21 May 2019.
  7. ^ "Nutter Butter® Cereal". Post Consumer Brands. Retrieved 22 May 2019.[permanent dead link‍]
  8. ^ "Chips Ahoy! And Nutter Butter cookie cereals make their debut". Foodbev Media. 3 January 2018. Retrieved 21 May 2019.
  9. ^ Walansky, Aly (14 December 2017). "Cookies for breakfast! Nutter Butter and Chips Ahoy cereals debut at Walmart". Today. Retrieved 21 May 2019.
  10. ^ Blum, Sam (4 October 2018). "Krispy Kreme Is Unleashing New Nutter Butter and Chips Ahoy! Donuts". Thrillist. Retrieved 21 May 2019.
  11. ^ Emery, Lea Rose (24 January 2019). "Fudge Covered Nutter Butters Have Hit Shelves & They Look Truly Decadent". Bustle. Retrieved 21 May 2019.
  12. ^ Williams, Sean (18 May 2019). "3 Brand-Name Food and Beverage Companies That Want In on the Marijuana Craze". The Motley Fool. Retrieved 21 May 2019.
  13. ^ "Half-baked? Oreo-maker Mondelez is considering adding CBD to its cookies and snacks". NBC News. 2 May 2019. Retrieved 21 May 2019.
  14. ^ Elijah Scott (2 August 2019). "A&W Debuted 2 New Desserts Made With Both Oreo AND Nutter Butter". Delish. Retrieved 12 July 2023.
  15. ^ Micah Maidenberg (30 July 2019). "Mondelez Raises Yearly Forecast as Cookies and Chocolate Help Results". The Wall Street Journal. Retrieved 20 August 2021.
  16. ^ Rafaela Sousa (8 October 2021). "Mondelēz to launch Nutter Butter Cakesters". Foodbev Media. Retrieved 12 July 2023.
  17. ^ Lamour, Joseph (20 September 2024). "The Nutter Butter TikTok account is going viral for being absolutely unhinged". Today. NBC UNIVERSAL. Retrieved 30 September 2024.
  18. ^ LastWeekTonight (2024-08-25). S4 E16: Coal, Mr. Nutterbutter & AHCA: Last Week Tonight with John Oliver. Retrieved 2024-12-03 – via YouTube.
Wikimedia Commons has media related to Nutter Butter.

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