Momo Hirai (Japanese: 平井 もも, Hepburn: Hirai Momo, 平井 桃; born November 9, 1996) known mononymously as Momo (Korean: 모모; Japanese: モモ), is a Japanese singer, dancer, and rapper based in South Korea. She is a member of South Korean girl group Twice under JYP Entertainment[1][2] and a member of its subunit MiSaMo.
Life and career
Early life and pre-debut activities
Momo Hirai was born in Kyōtanabe, Kyoto Prefecture, Japan.[3][4] She began dancing at the age of three, together with her elder sister, Hana.[4]
Momo gained exposure to the South Korean music industry early, appearing in a music video for Lexy in 2008 and on the talent show Superstar K in 2011.[5] Momo and her sister were originally spotted by JYP Entertainment in an online video in 2012.[4][5][6] They were both asked to audition, although only Momo was successful, prompting her to move to South Korea in April 2012.[5][7] Before joining Twice, she danced in a number of music videos as a "K-Pop trainee".[4][6] In 2015, Momo participated in the South Korean reality television show Sixteen, created by JYP Entertainment and co-produced by Mnet.[1][8] She was initially eliminated from the show but was brought back by Park Jin-young at the end to become part of the final lineup of girl group Twice, due to her performance abilities.[1][4][9]
In October 2015, Momo officially debuted as a member of Twice with the release of their first extended play (EP), The Story Begins,[10] and its lead single "Like Ooh-Ahh".[11] On February 9, 2023, JYP announced that Momo, alongside bandmates Sana and Mina, will officially debut in Japan on July 26 as a sub-unit named MiSaMo with the extended play titled Masterpiece.[12] Prior to the trio's debut, on January 25, they released the track "Bouquet" as part of the soundtrack of TV Asahi's drama series Liaison: Children's Heart Clinic [ja].[13]
Artistry
Momo revealed that she was influenced by her older sister Hana from an early age; where she began dancing with her at the age of three.[9] She also revealed that the J-pop singer Namie Amuro is her role model and that she "wanted to be like her someday."[9] She noted that she loves 2NE1 and Rain, explaining, "I always wanted to thrill people with my dance, and K-pop dance thrilled me."[9]
Endorsements
In 2022, Momo was appointed as the brand muse of Wonjungyo, a cosmetic brand supervised by Won Jung-yo, who is Twice's makeup artist.[14] In October 2022, she was announced as the brand ambassador of the Japanese sports brand, Onitsuka Tiger.[15] In May 2023, Momo made an appearance as a model to promote the Japanese news app SmartNews.[16] In June 2023, Momo was selected as Japanese ambassador for the Italian fashion brand Miu Miu.[17]
Image and influence
Known for her physical fitness and body movements, she was nicknamed "Dance Machine" among her fans,[18][19] and is considered Twice's best dancer.[20][21][19][22]
In Gallup Korea's annual music poll for 2018, Momo was voted the 20th most popular idol in South Korea,[23] the second highest-ranked Japanese individual in the poll, behind Twice bandmate Sana.[24] She has been one of the most popular non-Korean K-pop stars since her debut,[4] and the Chosun Ilbo credits her popularity with helping improve relations between South Korea and Japan.[7] In 2019, Momo received attention on Twitter after a video trailer of her was released for Feel Special[1] and ranked as the tenth most popular female K-pop idol in a survey of soldiers completing mandatory military service in South Korea.[25] In 2023, she surpassed Naomi Watanabe and became the first Japanese person to hit 10 million followers on Instagram only after eight months of opening her page on said platform.[26]
^"オニツカタイガー、サボテン由来の素材を使用した新モデル発表" [Onitsuka Tiger announces new model using materials derived from cactus]. Yahoo Japan (in Japanese). October 27, 2022. Archived from the original on October 27, 2022. Retrieved March 7, 2023.
^JP, Harper's BAZAAR (June 12, 2023). "ミュウミュウの日本アンバサダーにTWICEのモモが就任!" [Momo of TWICE appointed as Japanese ambassador for Miu Miu!]. Harper's Bazaar (in Japanese). Archived from the original on June 12, 2023. Retrieved June 12, 2023.